EFC Announces the Launch of its New Brand Identity

EFC

June 4, 2018

Electro-Federation Canada (EFC) announced the launch of its new brand identity last Wednesday at its annual conference in Vancouver, BC. This rebrand is part of EFC’s strategy to prepare the association for the future so that it remains in step with the changing dynamics of the Canadian electrical market. 

“This change marks a strategic pivot in our future direction,” said Carol McGlogan, President & CEO, EFC. “Our industry is on the verge of big changes and our new brand identity reflects the advancing market. Our products have become an important backbone for developments in Intelligent Buildings, Smart Homes, Industrial Automation, Electrification, Digitalization and other key areas. It’s an exciting time to be part of this industry – and our new brand position and marketing initiatives will seal the appeal!”

As part of this launch, EFC has introduced a new logo, updated the vision and mission statements to better reflect EFC’s value proposition to members, and created new collateral – such as our new weekly newsletter – to augment the change. Over the next few weeks, EFC will roll-out a number of other tools, including a fully-bilingual Website with enhanced functionality and an industry video that profiles industry innovation. ​​​

Click here to download EFC’s new logo assets

Display the logo on your corporate website using the “Proud Member” graphic (available in English and French). Direct the online graphic to the EFC website: www.electrofed.com – new site launching soon! 

Related Articles


Changing Scene

  • EFC Welcomes G&W Electric as New Manufacturer Member

    EFC Welcomes G&W Electric as New Manufacturer Member

    Since 1905, G&W Electric has powered the world with innovative power system solutions, from the first disconnectable cable terminating device to today’s solid dielectric and SF₆ insulated switchgear, reclosers, and distribution automation systems. With a customer-first, consultative approach, G&W partners with utilities, commercial, industrial, and renewable energy customers to deliver reliable, resilient, and tailored solutions… Read More…

  • Peter McCumber as Liteline’s New Regional Sales Manager of the GTA

    Peter McCumber as Liteline’s New Regional Sales Manager of the GTA

    Liteline is pleased to announce the addition of Peter McCumber to the GTA Sales Team as Regional Sales Manager-GTA. Peter brings more than two decades of experience in the electrical manufacturing and wholesale industry, where he has established himself as a dynamic and results-oriented sales professional. Throughout his career, Peter has demonstrated strong leadership, a customer-first approach, and… Read More…


Peers & Profiles