EFC Announces the Launch of its New Brand Identity

EFC

June 4, 2018

Electro-Federation Canada (EFC) announced the launch of its new brand identity last Wednesday at its annual conference in Vancouver, BC. This rebrand is part of EFC’s strategy to prepare the association for the future so that it remains in step with the changing dynamics of the Canadian electrical market. 

“This change marks a strategic pivot in our future direction,” said Carol McGlogan, President & CEO, EFC. “Our industry is on the verge of big changes and our new brand identity reflects the advancing market. Our products have become an important backbone for developments in Intelligent Buildings, Smart Homes, Industrial Automation, Electrification, Digitalization and other key areas. It’s an exciting time to be part of this industry – and our new brand position and marketing initiatives will seal the appeal!”

As part of this launch, EFC has introduced a new logo, updated the vision and mission statements to better reflect EFC’s value proposition to members, and created new collateral – such as our new weekly newsletter – to augment the change. Over the next few weeks, EFC will roll-out a number of other tools, including a fully-bilingual Website with enhanced functionality and an industry video that profiles industry innovation. ​​​

Click here to download EFC’s new logo assets

Display the logo on your corporate website using the “Proud Member” graphic (available in English and French). Direct the online graphic to the EFC website: www.electrofed.com – new site launching soon! 

Related Articles


Changing Scene

  • EFC Tariff Update – September 2025

    EFC Tariff Update – September 2025

    Electro-Federation Canada (EFC), in collaboration with its Wire & Cable and Transformer Business Sections and with support from Sussex Strategy Group, is actively engaging with the federal government on critical trade issues affecting the electrical industry. These efforts focus on two fronts – 1: Extending import quotas beyond raw materials to include finished goods such as… Read More…

  • EFC Welcomes GS Lighting Group as New CEMRA Member

    EFC Welcomes GS Lighting Group as New CEMRA Member

    GS Lighting Group, a division of Gross Sales Ltd, was founded in 1990 and today is a full-service lighting agency that has built a reputation of providing the integrity of effective lighting design and supply to its clients. GSL brings to market a lighting solution for any project and application, from education, healthcare, commercial, industrial,… Read More…


Peers & Profiles