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How Trade Media Investment Correlates with Superior Financial Performance in the Electrical and Automation Sector
A study of 27 publicly traded companies in the electrical and automation sector reveals a striking correlation between investment in trade media advertising and share price performance. Over the five-month period from January 1 to May 13, 2026, companies that advertised in trade channels delivered an average gain of +45.2% — compared with +17.6% for non-advertisers. That 27.6 percentage-point gap dwarfs both the TSX Composite (+7.3%) and the Dow Jones Industrial Average (+3.4%) over the same period. This article examines what the data tells us, why it matters regardless of whether your company is publicly traded, and what the implications are for marketing investment strategy in this sector.
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Latest Articles
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Wholesale Trade, March 2026
Wholesale sales (excluding petroleum, petroleum products, and other hydrocarbons and excluding oilseed and grain) rose 1.9% to $89.0 billion in March. Sales increased in five of the seven subsectors, representing 79.6% of total wholesale sales. The largest increase came from the machinery, equipment and supplies subsector. Wholesale sales were 3.3% higher in March than in… Read More…
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How Trade Media Investment Correlates with Superior Financial Performance in the Electrical and Automation Sector
A study of 27 publicly traded companies in the electrical and automation sector reveals a striking correlation between investment in trade media advertising and share price performance. Over the five-month period from January 1 to May 13, 2026, companies that advertised in trade channels delivered an average gain of +45.2% — compared with +17.6% for… Read More…
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IDEAL Electrical Building Stronger Connections
Whether it’s connecting wires or people, IDEAL Electrical is in the business of building stronger connections. IDEAL Connections fosters meaningful relationships with our customers and community, inspired by our founder’s long-standing company mission to create “IDEAL” relationships with the electrician community we’ve served for over 100 years.
Learn more about the lasting impact of IDEAL Connections.
MacKinnon Magnetics’ First Transformer Joins Rexel Canada’s 100th Anniversary Museum Collection
MacKinnon Magnetics and Rexel Canada recently celebrated the first MacKinnon dry-type transformer off the production line for Rexel, marking the start of a new Canadian supply partnership. The commemorative unit will be permanently displayed in Rexel Canada’s museum and showcase, created to honour the 100th anniversary of its Westburne banner in 2026.
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DimDrive+ is a Driver, Dimmer & CCT Control in One SKU
DimDrive+ is a 24V, 96W device that combines a driver, dimmer, and CCT control in one compact device that fits standard single- or multi-gang box. It reduces the component count your customers need to order meaning less to stock, fewer line items per order, and faster sell-through as contractors embrace the all-in-one advantage.
When Cheap Wire Isn’t Cheap: A Scenario the Trade Should Consider
Imagine a scenario familiar to many experienced contractors. A team member shows up on site with reels of NMD90 purchased outside the traditional electrical wholesaler channel, perhaps from a retail outlet, at a price that is noticeably lower, say a hundred dollars less per reel of 14/3. Multiply that across a multi-unit residential build, and the savings appear significant. On paper, it looks like a smart buy.
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Engineered for Strength. Trusted for Power. Nexans ACWU90
Nexans ACWU90 cable is a reliable power cable designed for low voltage electrical distribution in residential, commercial, and industrial applications. Rated for 600 volts, it features an aluminum conductor with durable cross linked polyethylene (XLPE) insulation suitable for wet or dry locations. Approved for direct burial and use in raceways, ACWU90 offers excellent mechanical strength, moisture resistance, and long service life, making it a practical and versatile solution for a wide range of installation environments.
Changing Scene
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Landscape Ontario, Electrical Safety Authority Partner to Promote Electrical Safety in Landscape Trades
Landscape Ontario Horticultural Trades Association (Landscape Ontario) and the Electrical Safety Authority (ESA) have partnered to improve electrical safety awareness and compliance across Ontario’s landscape and horticultural industry. The partnership focuses on supporting safe work around electrical infrastructure, including overhead powerlines and underground systems, and providing clarity and guidance on the application of the Ontario… Read More…
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Appointment of Salvador Lamas as Mersen’s New Chief Executive Officer
Mersen has recently announced a change in its governance with the appointment of Salvador Lamas as Chief Executive Officer, effective immediately, succeeding Luc Themelin. At the May 12th meeting, the Board of Directors also elected Luc Themelin as non-executive Chairman of the Board for the remainder of his term. This change is part of the governance… Read More…
Munden Enterprises is Now Representing GenerLink Across Atlantic Canada
Munden Enterprises is now representing GenerLink across Atlantic Canada. GenerLink is a brand of Global Power Products.
Designed for real world conditions, GenerLink provides a safe, utility approved connection at the meter, enabling homeowners to restore power using portable generators without complex wiring or permanent installation.
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Discover the award-winning Home Flex
Fast and reliable residential AC charging for any EV on the road, including Tesla. With adjustable amperage up to 50 amps, Wi-Fi connectivity and smart charging features through the ChargePoint app, it’s easy to install indoors or outdoors and fits seamlessly into any home set-up.
Franklin Empire Announces Official Acquisition of O’Neil Electric Supply
Franklin Empire announced on LinkedIn that they have officially completed the acquisition of O’Neil Electric Supply.
“This is an exciting milestone that brings together two family-owned Canadian businesses with shared values, strong cultures, and long-standing relationships with customers, employees, and supplier partners.
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Canadian Electrical Wholesaler
Published twice monthly on the first and third Thursday of every month Canadian Electrical Wholesaler is the voice of the electrical channel in Canada. The editorial focus of CEW is a solid mix of features, news, articles and product information. Key aspects are peers and profiles and in-depth best management practices ensuring every issue is read from branch level right up to head offices. Simply put we provide the need to know business information including the latest trends, new market opportunities, sales techniques and operational analysis to distribution professionals written by those who live this business and published by Kerrwil founded in 1964 to serve the electrical industry in Canada.
