Agence Ricard Announces the Appointment of Clémence Marseille as the New Marketing Director

Agence Ricard Announces the Appointment of Clémence Marseille as the New Marketing Director

Agence Ricard is pleased to announce the appointment of Clémence Marseille as its new Marketing Director. Clémence brings with her a rich experience of more than 10 years in the field of marketing, including 5 years specifically dedicated to the electrical industry. Her expertise and strategic vision will be invaluable assets to support and develop the growth of the company in a constantly evolving sector. Before joining Agence Ricard, Clémence held senior positions in various leading companies, where she demonstrated her skills to create and implement effective marketing strategies, drive brand awareness and improve sales performance.


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Changing the Game: IDEAL Unveils New Circuit Tracer Models

IDEAL Electrical is pleased to announce the addition of two innovative circuit tracer models to its industry-leading lineup. Both the IDEAL Electrical SureTrace™ Circuit Tracer and the IDEAL Electrical SureTrace™ Plus Circuit Tracer will enhance the trusted SureTrace line by incorporating the latest technological advances at a more affordable price.

The new models were designed using electrician’s feedback to ensure electrical troubleshooting is made easier than ever. The Plus version distinguishes itself further with a groundbreaking new feature: an integrated continuity test to detect shorts and splice errors. In addition to this patent-pending feature, the Plus will also contain the IDEAL Electrical signature test and measurement technology – TightSight™ rotating display – which allows readings to be seen easier and clearer than anything else available on the market.

Learn more here


Latest Articles

  • Wholesale Trade, April 2024

    Wholesale Trade, April 2024

    Wholesale sales (excluding petroleum, petroleum products, and other hydrocarbons and excluding oilseed and grain) grew 2.4% to $83.3 billion in April. Sales increased in five of the seven subsectors, led by the motor vehicle and motor vehicle parts and accessories subsector and the miscellaneous subsector. Wholesale sales were 3.4% higher in April compared with the same month one… Read More…

  • Minister Wilkinson Welcomes the Canada Electricity Advisory Council Final Report to Help Build Canada’s Clean Electricity Future

    Minister Wilkinson Welcomes the Canada Electricity Advisory Council Final Report to Help Build Canada’s Clean Electricity Future

    A clean electricity grid is central to the fight against climate change. In fact, studies show Canada will not meet zero-emissions by 2050 without decarbonizing the grid. Equally important is growing the size of the grid to meet the needs of current and future Canadian homes and businesses, which projections show could more than double… Read More…



AD and IMARK Electrical Announce Intent to Merge

In a move that is expected to positively affect the future of independent electrical distribution, AD and IMARK Electrical announce their intent to merge.

The AD Board of Directors and the IMARK Electrical Boards of Directors are pleased to jointly announce that after many months of confidential discussions and extensive due diligence, both Boards have unanimously voted to merge IMARK Electrical and AD. The transaction is subject to IMARK Electrical shareholder approval, among other things, and is expected to close later this year.

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Introducing the Low Carbon AC90 Cable by Nexans

Nexans presents the first eco-designed AC90 cable in Canada, offering at least 10% CO2 savings and using 14% recycled copper. Engineered for superior usability, it features a flexible armour profile, stamp on the spool, and colour-coded labels for easy identification. Environmental Product Declarations (EPD) provide transparent impact data via QR codes, with carbon emissions clearly displayed. Bright inner spool markings indicate remaining cable length, aiding efficient usage management. Combining sustainability, innovation, and ease of use, Nexans AC90 meets the needs of modern electricians, aligning with today’s environmental and practical demands.

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Changing Scene

  • OmniCable Announces Cascadia Sales Partnership

    OmniCable Announces Cascadia Sales Partnership

    Omni Cable is proud to announce its partnership with Cascadia Sales to represent OmniCable’s complete product line in Canada. Cascadia Sales represents manufacturers in the electrical and lighting industry in the British Columbia market. “We are thrilled to begin this partnership,” said Georgia Sipsis, OmniCable’s National Account Manager. “Cascadia will help us expand our product offerings and value-added services throughout the region.” Read More…

  • Noramco Announces Megan Blackwell as New Account Manager in London

    Noramco Announces Megan Blackwell as New Account Manager in London

    It was with great pleasure that Noramco recently announced the promotion of Megan Blackwell to the position of Account Manager in its London location. Megan’s journey from Sales Support to Account Manager speaks volumes about her dedication and commitment to excellence. Her consistent demonstration of a strong work ethic and her unwavering focus on delivering… Read More…


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Field-Cuttable 120V AC eStrip: Available Now!

Experience unparalleled flexibility with the 120V AC eStrip, designed for easy customization in any setting. This field-cuttable lighting strip can be adjusted every 4 inches, allowing you to achieve the perfect length for precise, seamless integration into your lighting projects.

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E.B Horsman & Son Appoints Bob Clarke as Provincial Secretary for the Electrical Contractors Association of Alberta

LinkedIn post by E.B. Horsman & Son

We are proud to share that Bob Clarke has been appointed as the Provincial Secretary for the Electrical Contractors Association of Alberta (ECAA), marking a historic moment as he becomes the first Associate member to serve on the Board of Directors.

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Introducing SILK: Where Style Meets Functionality!

Introducing the SILK LED Architectural Cylinder series, expertly crafted for the Canadian marketplace to align with the evolving style and functionality needs of modern lighting design. Backed with leading certification authorities and a 5-year warranty, SILK elevates any environment with unmatched brilliance.

Learn More About our SILK



Proax Announces New WeAutomate1 Updates

Proax is thrilled to announce the launch of their brand new website updates. The Proax team has been working hard to bring you a more user-friendly and intuitive experience. With the updates, you’ll enjoy faster load times, new BOM tool, and an updated design that makes it easier to find what you’re looking for.


Peers & Profiles


Le Salon Lumen- Lumen Hosts 2024 Quebec Electrical Industry Blockbuster Customer Event

This month, Lumen held their 12th edition of the Salon Lumen, the largest exhibition in Quebec’s electrical industry.

The customer event was hosted over two days, commenced on April 16th in Quebec City, and ended on April 18th in Montreal. One hundred seventy-five vendors gathered within a 50,000 sq ft area to showcase their newest products and services. The event attracted a total of 8000 visitors to witness the industry’s latest innovations.

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WAGO’s 221 Inline Wire Splicing Connector

Boasting push-in CAGE CLAMP® technology, WAGO’s 2-conductor inline splicing connector offers a maintenance-free installation. Those intuitive orange levers completely eliminate the use for any tools. WAGO’s CAGE CLAMP® spring pressure technology provides shorter wiring times, faster commissioning, and a guaranteed connection every time. With our 221 Inline as well as our 221 series LEVER NUTS® each connector can be reused, just by opening the lever! Discover more ways to rewire with ease and reliability when you have a WAGO lever-connector!

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Trending Articles

Canadian Electrical Wholesaler

Published twice monthly on the first and third Thursday of every month Canadian Electrical Wholesaler is the voice of the electrical channel in Canada. The editorial focus of CEW is a solid mix of features, news, articles and product information. Key aspects are peers and profiles and in-depth best management practices ensuring every issue is read from branch level right up to head offices. Simply put we provide the need to know business information including the latest trends, new market opportunities, sales techniques and operational analysis to distribution professionals written by those who live this business and published by Kerrwil founded in 1964 to serve the electrical industry in Canada.