-
How Trade Media Investment Correlates with Superior Financial Performance in the Electrical and Automation Sector
A study of 27 publicly traded companies in the electrical and automation sector reveals a striking correlation between investment in trade media advertising and share price performance. Over the five-month period from January 1 to May 13, 2026, companies that advertised in trade channels delivered an average gain of +45.2% — compared with +17.6% for non-advertisers. That 27.6 percentage-point gap dwarfs both the TSX Composite (+7.3%) and the Dow Jones Industrial Average (+3.4%) over the same period. This article examines what the data tells us, why it matters regardless of whether your company is publicly traded, and what the implications are for marketing investment strategy in this sector.
Sponsored Content
New Security Lights from CSC LED
The SS02 is ultra-versatile, offering 10
performance configurations and 3 operating
modes to suit a wide range of applications.
Available in black or white finishes, it fits
seamlessly into any space. Dual swivel
arms provide directional light exactly where
you need it, with optional 180° motion
detection for added control.
Best of all, it’s priced to move, offering
performance you can count on without
stretching the budget. In stock and ready
to ship!
Latest Articles
-
How Trade Media Investment Correlates with Superior Financial Performance in the Electrical and Automation Sector
A study of 27 publicly traded companies in the electrical and automation sector reveals a striking correlation between investment in trade media advertising and share price performance. Over the five-month period from January 1 to May 13, 2026, companies that advertised in trade channels delivered an average gain of +45.2% — compared with +17.6% for… Read More…
-
Labour Force Survey, April 2026
Employment was little changed in April (-18,000; -0.1%) and the employment rate fell 0.1 percentage points to 60.5%. The unemployment rate increased by 0.2 percentage points to 6.9%, as more people searched for work. Employment varied little across major age groups in April. However, the unemployment rate increased among youth aged 15 to 24 (+0.5… Read More…
Sponsored Content
IDEAL Electrical Building Stronger Connections
Whether it’s connecting wires or people, IDEAL Electrical is in the business of building stronger connections. IDEAL Connections fosters meaningful relationships with our customers and community, inspired by our founder’s long-standing company mission to create “IDEAL” relationships with the electrician community we’ve served for over 100 years.
Learn more about the lasting impact of IDEAL Connections.
MacKinnon Magnetics’ First Transformer Joins Rexel Canada’s 100th Anniversary Museum Collection
MacKinnon Magnetics and Rexel Canada recently celebrated the first MacKinnon dry-type transformer off the production line for Rexel, marking the start of a new Canadian supply partnership. The commemorative unit will be permanently displayed in Rexel Canada’s museum and showcase, created to honour the 100th anniversary of its Westburne banner in 2026.
Sponsored Content
DimDrive+ is a Driver, Dimmer & CCT Control in One SKU
DimDrive+ is a 24V, 96W device that combines a driver, dimmer, and CCT control in one compact device that fits standard single- or multi-gang box. It reduces the component count your customers need to order meaning less to stock, fewer line items per order, and faster sell-through as contractors embrace the all-in-one advantage.
When Cheap Wire Isn’t Cheap: A Scenario the Trade Should Consider
Imagine a scenario familiar to many experienced contractors. A team member shows up on site with reels of NMD90 purchased outside the traditional electrical wholesaler channel, perhaps from a retail outlet, at a price that is noticeably lower, say a hundred dollars less per reel of 14/3. Multiply that across a multi-unit residential build, and the savings appear significant. On paper, it looks like a smart buy.
Sponsored Content
Engineered for Strength. Trusted for Power. Nexans ACWU90
Nexans ACWU90 cable is a reliable power cable designed for low voltage electrical distribution in residential, commercial, and industrial applications. Rated for 600 volts, it features an aluminum conductor with durable cross linked polyethylene (XLPE) insulation suitable for wet or dry locations. Approved for direct burial and use in raceways, ACWU90 offers excellent mechanical strength, moisture resistance, and long service life, making it a practical and versatile solution for a wide range of installation environments.
Changing Scene
-
ABB to Acquire Specialtrasfo to Support Industrial Electrification With Specialized Transformer Offering
ABB has signed an agreement to acquire Specialtrasfo S.p.A., a privately-owned Italian manufacturer of specialized medium voltage (MV) transformers, including converter and rectifier transformers, with an installed base spanning over 70 countries worldwide. Specialized transformers are custom-engineered components supporting critical industrial and energy applications through efficient power conversion, control and reliable system performance. The acquisition… Read More…
-
Scout Lighting Joins Contact Delage as a New Architectural Lighting Manufacturer!
Contact Delage is pleased to announce that the company now represents Scout Lighting in the province of Quebec. Founded in New York with a clear mission: “to redefine lighting through thoughtful design and bold innovation,” Scout Lighting develops award-winning architectural luminaires from start to finish, where cutting-edge technology meets architectural sophistication. Scout’s team: passionate designers,… Read More…
Munden Enterprises is Now Representing GenerLink Across Atlantic Canada
Munden Enterprises is now representing GenerLink across Atlantic Canada. GenerLink is a brand of Global Power Products.
Designed for real world conditions, GenerLink provides a safe, utility approved connection at the meter, enabling homeowners to restore power using portable generators without complex wiring or permanent installation.
Sponsored Content
Discover the award-winning Home Flex
Fast and reliable residential AC charging for any EV on the road, including Tesla. With adjustable amperage up to 50 amps, Wi-Fi connectivity and smart charging features through the ChargePoint app, it’s easy to install indoors or outdoors and fits seamlessly into any home set-up.
Franklin Empire Announces Official Acquisition of O’Neil Electric Supply
Franklin Empire announced on LinkedIn that they have officially completed the acquisition of O’Neil Electric Supply.
“This is an exciting milestone that brings together two family-owned Canadian businesses with shared values, strong cultures, and long-standing relationships with customers, employees, and supplier partners.
Trending Articles
Currently trending:
- New International Wesco Anixter Brand Underscores…
- Rexel Canada to Acquire Groupe Techno-Contact
- When Cheap Wire Isn’t Cheap: A Scenario the Trade…
- ABB to Acquire Specialtrasfo to Support Industrial…
- Guillevin Code Series – New Rules Around GCFIs
- Ramy Yousif Appointed as New President of Nedco Canada
- OmniCable Introduces New Chief Information Officer
- Nedco is an Official Alliance Master Industrial…
- Endress+Hauser Reports Positive Results for 2025,…
- Nicolas Pinard Appointed as General Manager of…
Canadian Electrical Wholesaler
Published twice monthly on the first and third Thursday of every month Canadian Electrical Wholesaler is the voice of the electrical channel in Canada. The editorial focus of CEW is a solid mix of features, news, articles and product information. Key aspects are peers and profiles and in-depth best management practices ensuring every issue is read from branch level right up to head offices. Simply put we provide the need to know business information including the latest trends, new market opportunities, sales techniques and operational analysis to distribution professionals written by those who live this business and published by Kerrwil founded in 1964 to serve the electrical industry in Canada.
