Weidmuller Ltd. Signs Distribution Partnership With Shelley Automation

CEW Weidmueller Shelley Automation

April 22, 2022

Weidmuller Ltd. has signed a distribution partnership with Shelley Automation for the Ontario region in Canada. It is part of the growth strategy embarked on by Weidmuller Ltd. under the new leadership of Michael Daly, Managing Director.

Shelley Automation will market Weidmuller’s complete portfolio in the Ontario region. That includes I/O systems, industrial ethernet, relay modules, and power management, to name a few.

Shelley Automation is a known name within the industry for automation solutions and more and has been serving since 1959. They have built strong partnerships with their customer base and delivered cutting‐ edge solutions through time.

Michael Daly commented on the collaboration, “With Shelley Automation’s integration, Weidmuller’s distribution network looks more robust than ever. In addition, Shelley has a good team of professionals who know their trade, and we are confident of this alliance.”

Selman Qadri, Director of Sales and Marketing, said, “This is an exciting time for Shelley. We believe there is good synergy between Weidmuller products and our expertise in automation. We can confidently go to market with Weidmuller products because they are an established brand and have quality products that address many industry problems.”

Source

Related Articles


Changing Scene

  • EFC Tariff Update – September 2025

    EFC Tariff Update – September 2025

    Electro-Federation Canada (EFC), in collaboration with its Wire & Cable and Transformer Business Sections and with support from Sussex Strategy Group, is actively engaging with the federal government on critical trade issues affecting the electrical industry. These efforts focus on two fronts – 1: Extending import quotas beyond raw materials to include finished goods such as… Read More…

  • EFC Welcomes GS Lighting Group as New CEMRA Member

    EFC Welcomes GS Lighting Group as New CEMRA Member

    GS Lighting Group, a division of Gross Sales Ltd, was founded in 1990 and today is a full-service lighting agency that has built a reputation of providing the integrity of effective lighting design and supply to its clients. GSL brings to market a lighting solution for any project and application, from education, healthcare, commercial, industrial,… Read More…


Peers & Profiles