AD eCommerce Solutions Program Launches New Digital Initiative: AccelDX, powered by Roc Commerce

May 9, 2024

AD is excited to announce the launch of AccelDX, a turnkey solution powered by Roc Commerce, designed to help members get started on their digital journey with an eCommerce platform fueled by the AD Digital Catalog.

The AccelDX offering is driven by AD’s eCommerce Solutions program, whose mission is to support AD independent distributor members achieve their digital goals.

AccelDX leverages the AD Digital Content Catalog of 7.5 million SKUs to power the product content, plus the expertise of the AD Digital Success team coupled with the Roc Commerce platform to provide members with a better digital experience. For those AD members just getting started on their digital journey AccelDX is a more accessible opportunity to enter the digital landscape, accelerate their business, and offer an online digital experience for their customers.

AD’s partnership with Roc Commerce enables members to go live faster and more effectively through the affordable all-in-one configurable site. The experienced AD Digital Success team simplifies and speeds delivery of the process. We don’t just deliver content; we deliver a digital experience, seamlessly integrated. AccelDX also includes the opportunity to grow into a fully integrated solution.

AD kicked off the pilot with AB Pipe & Supply in September, with the CEO, Enrique J. Collazo, already highlighting its benefits and the impact on their business processes.

“The AD AccelDX solution is very valuable, affordable, useful, and makes it easier for our customers to do business with AB Pipe.” Said Collazo, “Before AccelDX, we had exchanged pictures of products with customers in Latin America through our sales team via email to place an order.” The implementation of the site allowed this member to connect with buyers in a more effective and efficient manner.

“Every AD member should be digital enabled,” shared Caroline Ernst, VP of eCommerce Solutions, “And our commitment to the future of independents means providing the right resources for their success. This offering helps members take their first step into their digital journey and allows AD to support their digital goals while reducing their resource requirements and delivering a modern customer experience.”

For more information, visit the AD website HERE.

Similar Posts


Changing Scene

  • EB Horsman & Son Announces Jason Organ as New Cranbrook Branch Manager

    EB Horsman & Son Announces Jason Organ as New Cranbrook Branch Manager

    EB Horsman & Son is pleased to share that Jason Organ has been appointed Branch Manager of its Cranbrook branch. Jason has been part of EB Horsman & Son for 24 years, joining the Cranbrook team as Customer Service Manager. Over the years, he has become a trusted leader within the branch, building strong relationships… Read More…

  • Westburne Marks 100 Years of Powering Canada by Investing in What Comes Next

    Westburne Marks 100 Years of Powering Canada by Investing in What Comes Next

    Westburne is marking its 100th anniversary by accelerating its evolution from distributor to solutions provider and investing in the skilled trades, technical expertise and communities that will power Canada’s next century. Throughout 2026, Westburne is investing $60,000 in 12 skilled-trades scholarships across three provinces – Quebec, Alberta and Ontario – with $15,000 directed to each… Read More…


Peers & Profiles