AD eCommerce Solutions Program Launches New Digital Initiative: AccelDX, powered by Roc Commerce

May 9, 2024

AD is excited to announce the launch of AccelDX, a turnkey solution powered by Roc Commerce, designed to help members get started on their digital journey with an eCommerce platform fueled by the AD Digital Catalog.

The AccelDX offering is driven by AD’s eCommerce Solutions program, whose mission is to support AD independent distributor members achieve their digital goals.

AccelDX leverages the AD Digital Content Catalog of 7.5 million SKUs to power the product content, plus the expertise of the AD Digital Success team coupled with the Roc Commerce platform to provide members with a better digital experience. For those AD members just getting started on their digital journey AccelDX is a more accessible opportunity to enter the digital landscape, accelerate their business, and offer an online digital experience for their customers.

AD’s partnership with Roc Commerce enables members to go live faster and more effectively through the affordable all-in-one configurable site. The experienced AD Digital Success team simplifies and speeds delivery of the process. We don’t just deliver content; we deliver a digital experience, seamlessly integrated. AccelDX also includes the opportunity to grow into a fully integrated solution.

AD kicked off the pilot with AB Pipe & Supply in September, with the CEO, Enrique J. Collazo, already highlighting its benefits and the impact on their business processes.

“The AD AccelDX solution is very valuable, affordable, useful, and makes it easier for our customers to do business with AB Pipe.” Said Collazo, “Before AccelDX, we had exchanged pictures of products with customers in Latin America through our sales team via email to place an order.” The implementation of the site allowed this member to connect with buyers in a more effective and efficient manner.

“Every AD member should be digital enabled,” shared Caroline Ernst, VP of eCommerce Solutions, “And our commitment to the future of independents means providing the right resources for their success. This offering helps members take their first step into their digital journey and allows AD to support their digital goals while reducing their resource requirements and delivering a modern customer experience.”

For more information, visit the AD website HERE.

Related Articles


Changing Scene

  • Update on Potential Atkore Sale/Merger

    Update on Potential Atkore Sale/Merger

    November 26, 2025 Atkore is exploring options that could include a sale or merger of the whole company, and its Canadian operations form part of the North American footprint under review, although no specific changes to Canada have been announced.​ Atkore’s strategic alternatives process covers the entire business, which spans manufacturing and distribution facilities across the… Read More…

  • Schneider Electric and Albesol Partner to Provide Medium Voltage Premset Equipment in New $20M Mississauga Facility

    Schneider Electric and Albesol Partner to Provide Medium Voltage Premset Equipment in New $20M Mississauga Facility

    November 20, 2025 Schneider Electric Canada has announced the inauguration of a new $20M state-of-the-art Albesol facility in Mississauga, Ontario. Launching on November 20, the new location marks a key milestone in their shared mission to strengthen Canada’s energy infrastructure and supply chain resilience. The new facility is set to expand its workforce from 28 to 50 employees… Read More…


Peers & Profiles