IDEA Acquires DATAgility, Expanding IDEA’s Data Management Services Capabilities

CEW-30-IDEA-DATAgilityAcquisition-400.jpg

May 27, 2022

Industry Data Exchange Association, Inc. (IDEA) is acquiring the award-winning data management services provider, DATAgility. This strategic acquisition is expected to be finalized late June.

DATAgility has worked with hundreds of manufacturers and distributors to provide high quality data management services that have helped companies achieve significant sales growth, strengthen brand loyalty, and accelerate ROI for PIM, ERP, and e-commerce systems.

Co-owners of IDEA, NAED (National Association of Electrical Distributors) and NEMA (National Electrical Manufacturers Association) fully support the acquisition and have worked with DATAgility on several industry initiatives throughout the years including the NAED X-Check program and IDEA Connector’s Harmonized Data Model (HDM).  

DATAgility has contributed to the development of industry data standards (including electrical and automotive) for decades and brings a wealth of experience and expertise to the IDEA organization.

“Distributors need to continue to grow their digital initiatives to keep up with increased customer demand for more product information. By IDEA and DATAgility joining forces, the industry will have a complete resource for product data,” said Tom Naber, President of NAED.

“Acquiring DATAgility—which is known for its first-rate service and talented team—helps position IDEA to accelerate the Harmonized Data Model Initiative and adds expertise to further support our mission and our customers.” said David Oldfather, President and CEO of IDEA

“As for the DATAgility team, we are excited to officially join IDEA. We have always been dedicated to the companies we serve in the electrical industry and are passionate about helping IDEA succeed in their mission to facilitate the exchange of high-quality data among manufacturers and distributors to drive desired business results,” said Denise Keating, CEO of DATAgility.

DATAgility’s team has received numerous product data and standards honors, including the Associate Service Award by NAED, the Outstanding Technology Vendor of the Year by Aftermarket Auto Parts Alliance, the Rising Star “30 under 35” award by tED Magazine, and the Visionary Award by the Auto Care Association.

With this acquisition, IDEA will continue to support the NAED X-Check program and provide advanced data management services, including on-boarding, data sourcing, normalization, enrichment, and PIM consultative services.

After the acquisition is finalized, IDEA will provide additional information on how the DATAgility leadership team—Denise Keating, Angela Baraks, Tammy Mortell, and Brett Anderson—will be structured within IDEA.

Source

Related Articles


Changing Scene

  • Sonepar Announces Brand Consolidation in Ontario

    Sonepar Announces Brand Consolidation in Ontario

    Sonepar proudly announces the consolidation of their Ontario businesses from five brands to two. Aztec, Dixon and MGM will rebrand as a new and refreshed Dixon. Electrozad and Sesco will carry the new Electrozad brand. “Through many years of continued growth and acquisitions at Sonepar Canada, we have reached an exciting point in Ontario where… Read More…

  • Houle Selected as Electrical and Technology Contractor for the New BC Cancer Centre

    Houle Selected as Electrical and Technology Contractor for the New BC Cancer Centre

    In late August, Houle were proud to announce that they had been selected as the electrical and technology contractor for the new BC Cancer centre at the Royal Inland Hospital campus in Kamloops. Located adjacent to Royal Inland Hospital, this five-storey cancer centre will provide people in BC’s Interior with expanded access to cancer care… Read More…


Peers & Profiles