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Shaping the Future of Canada’s Electrical Industry: The Impact and Opportunity of EFC’s National Advisory Council

June 25, 2025

As the electrical industry in Canada continues to evolve, the role of strategic leadership and collaborative planning becomes ever more critical. Electro-Federation Canada (EFC), the national voice of the electrical sector, has established a powerful mechanism for driving forward-looking initiatives and aligning member-driven programs with industry priorities: the National Advisory Council (NAC). Comprised of leaders from across the sector, the NAC is a vital operational body of EFC’s Board, uniquely positioned to effect meaningful change and foster industry-wide engagement.

A Strategic Engine for Industry Growth

The NAC stands apart not just as an advisory group, but as the engine that translates EFC’s strategic vision into action. While the EFC Board sets overarching policies and goals, it is the NAC that develops the programs and initiatives that bring these strategies to life. Guided by four key pillars – Industry Health, Industry Voice, Member Satisfaction, and Organizational Health – the NAC ensures that every committee, network, and regional initiative is tightly aligned with the broader objectives of the association.

Each year, the NAC Executive translates EFC’s strategic plan into operational directives, which are then cascaded through the NAC Steering Committee to regional and committee leaders. This structure allows for a dynamic and responsive approach to program planning, enabling the NAC to be both strategic and tactical in addressing industry needs.

A Collaborative Network with National Reach

The NAC brings together voices from all corners of the electrical sector, including manufacturers, distributors, and reps, as well as regional associations such as BCEA and AEA. This diversity ensures that NAC initiatives reflect the unique needs and perspectives of all industry stakeholders. The NAC’s Executive team and Steering Committee include representatives from Ontario, Quebec, and Atlantic Canada, with a growing focus on strengthening partnerships in the West.

NAC’s commitment to collaboration is reflected in its efforts to reduce duplication across regions, build transparency, and foster alignment. Its support enables regional chairs and local executives to tailor programs to the unique needs of their communities, all while remaining rooted in national strategy. Whether through conferences, panel discussions, networking events, or joint online initiatives, the NAC ensures consistent value delivery across Canada.

Investing in the Next Generation

A standout feature of the NAC’s 2025-26 action plan is its emphasis on engaging the next generation of industry leaders. By connecting with schools, students, and young professionals, NAC is positioning the electrical sector as a career destination of choice. Initiatives like the partnership with SchoolFinder, participation in post-secondary job fairs, and EFC’s presence at events such as German Technology Day are helping to build a strong pipeline of future talent.

This effort is further bolstered by the EFC Scholarship Program, regional HR support, and a growing emphasis on youth-focused networks like the Young Professionals Network (YPN), which is now expanding into Western Canada.

Amplifying the NAC Brand and Its Value to Members

The NAC is also working to elevate its own visibility and demonstrate the tangible benefits of involvement. Through Info Electro, social media, and industry publications, EFC is promoting the NAC’s role in shaping impactful programs, fostering leadership development, and strengthening member engagement.

Emerging leaders are encouraged to join NAC committees and regional teams, where they can contribute to real industry outcomes while advancing their own professional development. The NAC is a platform where ideas take shape, voices are heard, and leadership is cultivated.

An Invitation to EFC Members: Help Shape the Future

Participation in the National Advisory Council is a unique opportunity available exclusively to EFC members. As a member, you have the chance to play an active role in shaping the programs, strategies, and partnerships that define the future of Canada’s electrical industry.

Whether you represent a manufacturer, distributor, or sales agency – whether you’re in a national office or leading regional efforts – your expertise and leadership can make a lasting impact. The NAC welcomes professionals at all levels, particularly emerging leaders who want to build their influence, expand their networks, and help steer critical initiatives across committees, networks, and regions.

If your organization is an EFC member and you’re looking to get more involved, speak with your regional chair or EFC contact to learn more about how to participate in the NAC. Together, you can strengthen the voice, health, and reach of Canada’s electrical community – now and for the next generation.

For more information, visit the EFC website HERE.

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