AD eCommerce Solutions Surpass 3 Million SKUs
June 18, 2018
AD has achieved a milestone: the normalization and attribution of over 3 million SKUs representing over 2,000 manufacturers now available to the 186 AD subscribing members, 61 of which are now live with digital branches using AD-produced content and another 20 will be launching digital branches later this year.
“Now that our catalog boasts over 3 Million SKUs we are truly leveling the playing field for the Independent Distributor,” says Jack Templin, President AD Industrial Divisions and Chief Programs Officer. “Our SKU count is now twice as large as many national chains in our industries.”
Since AD’s economies of scale enable the organization to buy SKU production capacity rather than a pay-per-SKU model, it passes that savings onto members so that they pay only pennies per-SKU.
“Content will always be king in the online world,” says Suchit Bachalli, CEO of Unilog, AD’s partner in SKU production. “Distributors who leverage the AD eContent Product Catalog have a distinct advantage: they can provide customers with greater depth of product information than competing B2B eCommerce sites.
”In addition to normalized and attributed SKUs, the AD eCommerce Solutions program offers AD members fully integrated WebStore options, and one on one consultative support.
“The eCommerce support and solutions we’ve received from AD have helped State Electric compete on a level playing field with the big players without needing a small army to get it done,” says Dave Gravely, VP eCommerce and Strategic Sales at State Electric.Watch AD’s newest video to hear from Independent Distributors about what it takes to launch their digital branches: https://youtu.be/0r5AyfV2FAM
