Early Bird Offer: 2020 Pathfinder Report

Pathfinder 2020

July 2, 2019

Electro-Federation Canada and Kerrwil Publications have partnered again this year to bring you the annual Pathfinder benchmarking report. Special early bird pricing is available until July 31, 2019.

Pathfinder provides the best insight on the total available market for electrical equipment in Canada. The report presents Canadian-driven and defined market mix data as well as product mix and customer mix details that can be used to help steer many key business decisions — from marketing and channel development to acquisitions and branch placement.
Available to EFC members only, Pathfinder features national and regional market data on sales, employees and branches as well as customer-product-market mixes for the following distribution segments:

• full-line electrical
• automation and control
• wire and cable
• lighting hybrid
• utility
• electrical surplus

The report will be available in September, in conjunction with EFC’s Economic Forecast Day on September 19, 2019. Online event registration for this event will become available shortly.
Find out more about Pathfinder.

Related Articles


Changing Scene

  • Nedco Announces Nathalie Parisel as New Vice President

    Nedco Announces Nathalie Parisel as New Vice President

    Recently, the CEO of Rexel Canada Electrical Inc., Jeffrey Moyle, was delighted to announce the appointment of Nathalie Parisel as Vice President of Nedco Canada. With over 30 years of experience in the electrical industry and a strong background in leadership development, Nathalie is well-equipped, motivated, and energized to drive cultural and structural change to… Read More…

  • EWEL Launches New Ecommerce Website, Expanding Accessibility to Quality Electrical Products in 2024

    EWEL Launches New Ecommerce Website, Expanding Accessibility to Quality Electrical Products in 2024

    May 2, 2024 EWEL, a leading electrical wholesaler based in Edmonton, is happy to announce the launch of its new ecommerce platform www.ewel.ca, ushering in a new era of digital accessibility and convenience for customers. The new B2B & B2C ecommerce website offers a variety of quality electrical products, ranging from house wire and LED… Read More…


Peers & Profiles