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Same Voltage, Two Outcomes: Why AI in Electrical Distribution is Won on Change, Not Technology
Every distributor plugs in the same technology. What sets them apart isn’t the algorithm — it’s their ability to bring their people along.
Sponsored Content

Integrated Cables: A Feature Your Customers Will Notice
CSC LED’s ST Strips combine performance with contractor-friendly design. Aircraft cable-secured lenses remain attached during mounting, reducing repetitive ladder trips and helping crews complete projects more efficiently.
Available in 2′, 4′, and 8′ lengths, the series also features illuminated end caps for continuous row applications and optional built-in motion sensors on select models. These practical, labour-saving features deliver real jobsite value and help differentiate your lighting offerings.
Discover the complete ST Strip Series >
Latest Articles
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Same Voltage, Two Outcomes: Why AI in Electrical Distribution is Won on Change, Not Technology
Every distributor plugs in the same technology. What sets them apart isn’t the algorithm — it’s their ability to bring their people along. Read More…
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Gross Domestic Product by Industry, April 2026
Real gross domestic product (GDP) grew 0.5% in April, after contracting 0.1% in March, on strength in both goods-producing and services-producing industries. Goods-producing industries rose 1.2% in April, reflecting growth in most sectors and driven by mining, quarrying, and oil and gas extraction. Services-producing industries grew 0.3%, rising for the third month in a row, driven by growth in… Read More…
Sponsored Content

One Undercabinet Fixture with Three Handy Features.
The LTS Pro Swivel combines a rotatable lens, has a built-in USB port, and CCT control in a single under-cabinet fixture. The all-in-one value benefits contractors and homeowners alike. Stock it as a go-to for renovations and new builds and give your customers the fixture that answers three questions at once.
MacKinnon Magnetics’ First Transformer Joins Rexel Canada’s 100th Anniversary Museum Collection

MacKinnon Magnetics and Rexel Canada recently celebrated the first MacKinnon dry-type transformer off the production line for Rexel, marking the start of a new Canadian supply partnership. The commemorative unit will be permanently displayed in Rexel Canada’s museum and showcase, created to honour the 100th anniversary of its Westburne banner in 2026.
Sponsored Content

Proudly Canadian. Trusted Cables for Over a Century.
Nexans Canada proudly embodies the strength, innovation, and reliability of Canadian manufacturing. With locally produced cables and solutions, the company supports national infrastructure, energy, and industry while maintaining a deep commitment to quality and sustainability. Being Made in Canada reflects Nexans’ dedication to local expertise, skilled communities, and trusted performance. By combining global leadership with Canadian roots, Nexans continues to power connections across the country—delivering products Canadians can rely on with pride.
To learn more visit www.nexans.ca
When Cheap Wire Isn’t Cheap: A Scenario the Trade Should Consider

Imagine a scenario familiar to many experienced contractors. A team member shows up on site with reels of NMD90 purchased outside the traditional electrical wholesaler channel, perhaps from a retail outlet, at a price that is noticeably lower, say a hundred dollars less per reel of 14/3. Multiply that across a multi-unit residential build, and the savings appear significant. On paper, it looks like a smart buy.
Changing Scene
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ABB to Acquire Advantics, Expanding Direct Current Portfolio
ABB is acquiring Advantics, a specialist provider of Silicon Carbide-based power conversion solutions based in France. The acquisition expands ABB’s Direct Current (DC) portfolio and positions the company to serve accelerating demand for efficient DC solutions across data centers, industrial microgrids, power generation and EV infrastructure. Financial terms were not disclosed. The transaction is expected… Read More…
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Melanie Walker & Kevin MacEwen: New Additions to the Hammond Manufacturing Inside Sales Team
As part of Hammond’s investment in the Western Canadian market, the company has expanded its inside sales team. Based out of its NEW Calgary office, Melanie Walker and Kevin MacEwen will serve as the first point of contact for Hammnd Manufacturing’s electrical enclosure customers in British Columbia, Alberta, and Saskatchewan. Kevin and Melanie will be looking… Read More…
Munden Enterprises is Now Representing GenerLink Across Atlantic Canada

Munden Enterprises is now representing GenerLink across Atlantic Canada. GenerLink is a brand of Global Power Products.
Designed for real world conditions, GenerLink provides a safe, utility approved connection at the meter, enabling homeowners to restore power using portable generators without complex wiring or permanent installation.
Franklin Empire Announces Official Acquisition of O’Neil Electric Supply

Franklin Empire announced on LinkedIn that they have officially completed the acquisition of O’Neil Electric Supply.
“This is an exciting milestone that brings together two family-owned Canadian businesses with shared values, strong cultures, and long-standing relationships with customers, employees, and supplier partners.
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Canadian Electrical Wholesaler
Published twice monthly on the first and third Thursday of every month Canadian Electrical Wholesaler is the voice of the electrical channel in Canada. The editorial focus of CEW is a solid mix of features, news, articles and product information. Key aspects are peers and profiles and in-depth best management practices ensuring every issue is read from branch level right up to head offices. Simply put we provide the need to know business information including the latest trends, new market opportunities, sales techniques and operational analysis to distribution professionals written by those who live this business and published by Kerrwil founded in 1964 to serve the electrical industry in Canada.

