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AD Reports Record Sales and Growth Through the Third Quarter of 2025
AD reports that member sales through the first nine months of 2025 increased 28% to $78 billion across the group’s 14 divisions and three countries. Member purchases from AD suppliers rose 31%. A significant percentage of AD’s overall YTD growth was the result of its 2024 merger with IMARK Electrical. However, AD members also acquired 75 companies year-to-date, including 24 fellow AD members and 51 from outside the group. Same-store sales of existing AD members increased by 6% in the U.S., 5% in Canada, and 1% in Mexico, in their respective currencies.
Mackinnon Magnetics: Innovation Starts Here
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Gross Domestic Product by Industry, August 2025
Real gross domestic product (GDP) contracted 0.3% in August, offsetting most of July’s 0.3% expansion, with decreases in goods-producing and services-producing industries. Goods-producing industries declined 0.6% in August, marking this aggregate’s fifth contraction since the beginning of the year. Services-producing industries edged down 0.1%, marking this aggregate’s first decline in six months, driven by contractions in transportation and warehousing… Read More…
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IDEAL Debuts New Digital Fish Tape
IDEAL Electrical™ is preparing electricians to meet their increasing workload by incorporating efficient, time-saving new technologies into its latest products. As the emphasis on electrification and renewable energy expands, an estimated 60% of households will need to upgrade their circuit breaker to fully electrify their home. The ongoing shortage of licensed electricians only increases the burden.
Electrical Safety Authority Releases 2024 Ontario Electrical Safety Report

The Electrical Safety Authority (ESA) has recently released the 24th edition of its Ontario Electrical Safety Report (OESR), the only publication of its kind globally that provides a comprehensive review of electrical safety trends.
The new data reveals a sharp contrast: while workplace electrical fatalities have decreased by 59% over the past decade…
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Infini Drive: Built to Power Every Project
Built for people who want more for less, Infini Drive delivers unmatched value in a compact, reliable package. Its universal 5-in-1 dimming works with virtually any setup — no minimum load required. Backed by a 5-year warranty, Infini Drive is the cost-effective, professional choice for builders, contractors, and designers who expect more.
Visit magiclite.com to learn more
Changing Scene
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IDEA Launches “Data Whispers” to Transform How Electrical Industry Manufacturers and Distributors Interact with Business Intelligence
IDEA has recently announced the launch of Data Whispers, a groundbreaking solution that delivers actionable customer insights directly to electrical industry professionals—both manufacturers and distributors—at the moment they need it most. In an industry where time is money and customer relationships are paramount, Data Whispers transforms complex data analytics into simple, actionable notifications that sales… Read More…
Greenlee Experience 2025 – Recap

Greenlee recently brought together electrical and utility professionals for its fourth annual Greenlee Experience, a three-day VIP event at one of its manufacturing facilities.
This exclusive event was created to honor professionals in the electrical and utility trades, while offering a behind-the-scenes look at the brand’s legacy of innovation.
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New Vivio Infrared Patio Heater
- Discover Vivio, the ideal infrared patio heater to extend the patio season in both spring and fall:
- Heats up in less than 5 seconds.
- Remote-controlled with 5 power levels.
- Mounting system designed for single-person installation.
- Suitable for residential or commercial projects.
Eaton and Xendee Collaborate to Optimize Microgrid Performance Using AI-Powered Tools for Greater Energy Savings, Security and Sustainability

Eaton is collaborating with Xendee Corporation, a provider of a major design and operation platform for distributed energy and microgrid systems.
Xendee’s microgrid modeling and operations platform combined with Eaton’s engineering expertise and proven power distribution technologies deliver a fully integrated microgrid solution.
Peers & Profiles
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April 28, 2024 This month, Lumen held their 12th edition of the Salon Lumen, the largest exhibition in Quebec’s electrical industry. The customer event was hosted over two days, commenced on April 16th in Quebec City, and ended on April 18th in Montreal. One hundred seventy-five vendors gathered within a 50,000 sq ft area to… Read More…
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April 27, 2024 Retiring Windsor sales rep Scott O’Neil is still manning the counter with a smile on his last day at Western Equipment. Thank you from all of us for 23 years of dedicated service. All the best in your retirement, Scott! More information available here Read More…
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Canadian Electrical Wholesaler
Published twice monthly on the first and third Thursday of every month Canadian Electrical Wholesaler is the voice of the electrical channel in Canada. The editorial focus of CEW is a solid mix of features, news, articles and product information. Key aspects are peers and profiles and in-depth best management practices ensuring every issue is read from branch level right up to head offices. Simply put we provide the need to know business information including the latest trends, new market opportunities, sales techniques and operational analysis to distribution professionals written by those who live this business and published by Kerrwil founded in 1964 to serve the electrical industry in Canada.





