Canadian Electrical Wholesaler

Tim Horsman: the Pragmatic PhilosopherA few months ago, I had lunch with industry colleagues who are members of CEW’s editorial advisory board. When I told them I would soon be in Vancouver, they all said, “You have to meet Tim Horsman.” I needed no prompting because I was already curious about Tim and the family business — E.B. Horsman & Son. Tim is the fifth generation Horsman to lead the company, serving as President and CEO since 2011. He sits on the Affiliated Distributors (AD) Executive Board in Canada and the US, and  is also Past Chairman of Electro Federation Canada’s Board of Directors, Past Chairman of EFC’s Supply & Distribution Council of Canada… the list goes on.

Marc LaplanteI didn’t wake up one day and go, “I want to work for my dad!” Actually, it was just the opposite. It was more like, “Are you kidding me? No way, aint gonna happen,” but it did. And so it goes with a lot of people in the rep agency business.

 

Ouellet Canada

 

Ouellet Canada is celebrating 50 years in the Electrical Heating Industry.  Incorporated in 1967 the company has steadily grown from a home workshop into an international leader with over 225 employees and 100,000 square feet of production facilities. 

 

 

New Lumen LocationOn February 27th Lumen opened their 36th branch in Ottawa, Ontario.

 

By Line Goyette

Rachelle Caron: a Leader Who Stares Change in the EyeRachelle Caron, General Manager of Westburne, hails from the Gaspé, which might explain why she's both fearless and can see emerging market trends from a mile away. In the changing world of distribution, this is a major asset. Behind her composure is a formidable leader. A chartered accountant by training, Rachelle describes her career as nontraditional, and since assuming leadership at Westburne she’s achieved brilliant success. Read on to learn more.

John Baron is President of Elec-Tech Sales Ltd., a manufacturing agent with headquarters in Richmond, British Colombia. Very active within the industry and his profession, he is on the Board of Directors and Executive of the BC Electrical Association, which has just named him BCEA Individual of the Year for 2016. John is also a former president of CEMRA, and active member of IESNA and NEMRA.

 

 

In September 1957, Ken Gerrie opened a storefront electrical supply counter in the growing town of Oakville, Ontario. The business would expand into one of Ontario’s most dominant electrical supply companies. 

 

 

I met with Shoynear Morrison at the Lumen show in Montreal this past April — a welcomed opportunity to spend time with an outgoing new member of the industry. Shoynear has a BA in English and a post-graduate diploma in journalism. A few months after obtaining her diploma, one job posting stood out — Communications Coordinator at Sonepar Canada. A year later, brimming with writing skills and full of energy, she is already carving out a niche within the electric distributor.

 

LEDVANCE GmbH, a new legally independent lamp manufacturing company born out of the former Osram Lamps business division, aims to bring forward “an almost incomparable depth of experience in terms of light, successful products with strong brands, and high-impact sales team.”

  

 

Murray Chamney is everywhere. He is involved in all initiatives, is active in the business community, constantly develops new ideas and, above all, implements them. Not having taken a vacation away from home, in more than 20 years helps explain how he accomplishes all this...

 

 

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OlsonBy Katrina Olson

A recent CEW article by David Gordon caught my eye. The headline was, Are Your Sales and Marketing Teams Inhibiting Growth?

As a marketing consultant, writer, and trainer, I recognized the challenges and barriers that David was writing about. We agree on many issues (and their causes) facing electrical distributors and marketers. But I also hear from marketing people all the time that the C-Suite is hindering their efforts which, in turn, hinders the company’s growth.  

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2018 Electrical North American MeetingOn October 29-31, 2018, the AD Electrical North American Meeting drew over 1,000 attendees. This event attracted 151 first time attendees and representatives from over 362 companies in the United States, Canada and Mexico.

Attendees benefited from a variety of agenda topics, including: Network Meetings, Emerging Leaders Session, and Country-specific Business Meetings. New to this year’s agenda was a SPA Optimization Workshop led by industry veteran Mo Barsema. In addition, members and suppliers also attended a panel discussion on managing and measuring your digital success.

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 EFC Announces 2018 Marketing Awards Winners

2018 Marketing Awards WinnersElectro-Federation Canada (EFC)’s Marketing Awards program recognizes member organizations that demonstrate marketing excellence and innovation within the Canadian electrical manufacturing and distribution industry. Winners of this year’s awards were recognized at EFC’s 8th Annual Future Forum, held earlier this month. (Shown in photo: EFC President and CEO Carole McGlogan with representatives from Bartle & Gibson, winners of the Integrated Marketing Award — distributor under $50 million.)Electro-Federation Canada (EFC)’s Marketing Awards program recognizes member organizations that demonstrate marketing excellence...

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Looking BackThe best memory I keep from CEDA is the way that they accepted me when I came into the business. The welcome they gave to me, all of them men. (In those days there were not many women in business.) This welcome I will always remember. CEDA has played a very important role in my success.

One year our conference was in Hamilton, Ontario. Mr. Caouillette, our speaker, got lost and instead of going to Hamilton went to Toronto. I think that that was the longest cocktail hour that CEDA ever had… waiting for him to arrive. Certainly that night the head table and everyone were in good spirits.

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Looking BackLooking BackIn the 1930s to 1940s, CEDA’s Western Canada membership was very stable with old line independent companies like Horsman, Ashdowns, Brettell, Marshall Wells, Electrical Supplies Ltd., etc.

Small electrical distributors just were not acceptable for membership as they did not carry the main-line manufacturers’ goods, publish a wiring device catalogue, or employ four to five salesmen as CEDA requested.

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