Canadian Electrical Wholesaler

Survey SaysSales of electrical supplies from full-line electrical distributors capture the geographic breakdown of electrical operations across the country, with Ontario and Quebec dominating the field.

John Sencich

I've known John Sencich since CEW began publishing. He agreed from the outset to be part of the newsletter’s Editorial Board. His contribution was regular and sustained. Always present to answer my technical questions, and refer me to the right person for additional information as needed. Always available despite his role as senior leader of an influential company.

 

Laura Dempsey

 

Laura Dempsey has been working as an outside sales representative for E.B. Horsman & Son for over 15 years, and is a member of the BCEA U40 network of young professionals. She lives in Langley, BC and is proud of her position and work with E.B. Horsman, particularly as she is the second Dempsey generation to work for the company.

 

 

Michael Gentile, President and CEO of Philips Lighting Canada, has had a long and distinguished career in the electrical industry and more recently the lighting industry. None of this is by chance. Always in decision-making circles since beginning his career, Michael spends the first 10 years first at Siemens, and subsequently in lighting at Osram as Vice President Finance and Vice President Sales and Marketing. After that, he joins Philips Lighting.

Gordon MacDonaldGordon MacDonald is a cheerful, driven individual who loves to be challenged, a trait that suits him well as a lighting specialist overseeing retrofit projects for Rexel in New Brunswick and P.E.I.

Jordan Prins

 

Jordan Prins is an account manager at Wesco Distribution in Abbotsford, British Columbia. He has been in the electrical industry for over a decade and is the second generation of his family to work in this field. Jordan has followed in footsteps of his father, Norman Prins, who was well established in the electrical industry for many years

 

 

SaskPower's Mike MarshMike Marsh, President and CEO of SaskPower, has been a leading figure in Saskatchewan’s electricity industry for almost 25 years. Joining SaskPower in 1991, Mike began his career in engineering and maintenance. He spent the next two decades playing a key role across a number of business functions, taking the helm as President and CEO in 2014. During Electricity Human Resources Canada’s most recent awards ceremony, then-board chair Norm Fraser described Mike as “a great leader with a fair and amicable way of engaging with people, having strong labour relations skills from years of experience at the bargaining table. As a proponent of health and safety, Mike possesses the necessary experience to support and lead the industry forward.” These comments formed the basis of CEW’s conversation with Mike.

Tim Horsman: the Pragmatic PhilosopherA few months ago, I had lunch with industry colleagues who are members of CEW’s editorial advisory board. When I told them I would soon be in Vancouver, they all said, “You have to meet Tim Horsman.” I needed no prompting because I was already curious about Tim and the family business — E.B. Horsman & Son. Tim is the fifth generation Horsman to lead the company, serving as President and CEO since 2011. He sits on the Affiliated Distributors (AD) Executive Board in Canada and the US, and  is also Past Chairman of Electro Federation Canada’s Board of Directors, Past Chairman of EFC’s Supply & Distribution Council of Canada… the list goes on.

Marc LaplanteI didn’t wake up one day and go, “I want to work for my dad!” Actually, it was just the opposite. It was more like, “Are you kidding me? No way, aint gonna happen,” but it did. And so it goes with a lot of people in the rep agency business.

 

Ouellet Canada

 

Ouellet Canada is celebrating 50 years in the Electrical Heating Industry.  Incorporated in 1967 the company has steadily grown from a home workshop into an international leader with over 225 employees and 100,000 square feet of production facilities. 

 

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David Gordon

Over the past few months as we’ve sat in strategy development meetings with distributors, reviewed distributor purchasing information, and talked to manufacturers’ reps and contractors, we’ve seen a purchasing trend that is roiling the industry. The trend, which mirrors what is happening in lighting with “unfamiliar brands,” is accelerated growth and acceptance of less familiar brands for infrastructure type products (electrician supplies, boxes, fittings, etc … consumables and products that go within the wall). This then begs the questions, “What is the value of a manufacturer’s brand,” and “What are the implications for manufacturers and distributors?”

Many have seen this as driven by...

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Study


A confirmation: the winds of change are now howling.

Several years ago, in a workshop at Electro-Federation Canada’s annual conference, a roundtable session described and debated the numerous disruptive technologies that are forcing us to think differently.

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As part a family company, I have heard my father talking about business ever since I was a little boy. Although it had always interested me, I had never thought I would end up working alongside my father and my uncle in the company my grandfather started a long time ago.

I had been working in sales ever since I was 16 years old in many different markets than the one I was about to enter, but I thought it would be relatively easy to handle. Very quickly I started noticing the challenges of being a 22-year-old sales rep for electrical products entering a world where most of the manufacturers’ agents had been in the business for a long time.

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Changing Scene

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Looking Back

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Online

Building a simple customer experience that satisfies your customers’ expectations is a starting point (or evolution) in your digital journey. You might be asking yourself, “How do I know what my customer wants?” The data are available from their behaviour online, and many of your customers will tell you what they want. Putting the pieces together can appear complex, but it can be simplified if you segment the optimization of your customers’ experience into three buckets: design, usability and search.

Design, usability, and search pertain to how you can serve your customer. In order for your website to create value in the eyes of the customers, you have to optimize your website so that it is accessible to the greatest number of your ideal customers. Value increases with the number of customer touchpoints that the customers use.

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EFC 2018 Scholarship Program

This year Electro-Federation Canada (EFC) will award $156,250 across 62 scholarships supported by manufacturers, distributors and associations.

The annual EFC Scholarship Program reflects an industry that understands its responsibility to attract future talent. In the face of technological, demographic, and socio-economic evolution, the employment landscape is in constant transformation resulting in substantial challenges for companies as they work to define and redefine their recruitment practices. Furthermore, as competition for the brightest and the best of the next generation of business leaders intensifies, it’s more important than ever to engage young people. 

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