The Distributor’s eCommerce Imperative

CEW AD logo 400

May 26, 2020

By Caroline Ernst – VP of eCommerce Solutions, AD

AD’s members and suppliers are today’s essential businesses. They are inspiring in their ability to adapt to the current economic times. I recently had the pleasure of hosting a virtual breakfast with a few AD members who participate in our eContent Services. I wanted to share three ways in which they are responding to the changes in the market.

1. Encouraging an influx of new registrations – AD member’s sales team are guiding end customers to sign up for accounts on their eCommerce sites. These new accounts enable them to see their custom pricing, inventory availability, past orders, invoices, quick lists, etc. The registered account experience is customized for the end buyer.

2. Serving internal staff and end customers through video training –Internal staff trainings provide examples of how to upload files, how to save a quote … enabling skills training on effective site usage. The optimal time for these types of training videos tend to be 10-15 minutes. End customers are also engaged with video to gain the skills and grow their technical knowledge.

3. Expanding customer communication channels: From onsite live chat to texting, AD eCommerce members are using these new communication vehicles both internal and externally. They are communicating broadcast messaging, inventory availability, and even supply chain disruptions.

Distributors with digital at the core of their operational experience are able to respond rapidly to changes in the market. AD is part of an ecosystem connecting members and suppliers, serving thousands of end-customers. We enable you to craft great digital experiences and are committed to help where we can. AD members will come back stronger.

This article was originally published by Affiliated Distrubtors

Source

Related Articles


Changing Scene

  • EFC Tariff Update – September 2025

    EFC Tariff Update – September 2025

    Electro-Federation Canada (EFC), in collaboration with its Wire & Cable and Transformer Business Sections and with support from Sussex Strategy Group, is actively engaging with the federal government on critical trade issues affecting the electrical industry. These efforts focus on two fronts – 1: Extending import quotas beyond raw materials to include finished goods such as… Read More…

  • EFC Welcomes GS Lighting Group as New CEMRA Member

    EFC Welcomes GS Lighting Group as New CEMRA Member

    GS Lighting Group, a division of Gross Sales Ltd, was founded in 1990 and today is a full-service lighting agency that has built a reputation of providing the integrity of effective lighting design and supply to its clients. GSL brings to market a lighting solution for any project and application, from education, healthcare, commercial, industrial,… Read More…


Peers & Profiles