Schneider Electric Appoints Shonodeep Modak Chief Marketing Officer for North America
Apr 17, 2018
As Chief Marketing Officer for North America, Shonodeep Modak will be responsible for the development and implementation of the brand and marketing strategy in the United States, Canada and Mexico.
As Chief Marketing Officer for North America, Shonodeep Modak will be responsible for the development and implementation of the brand and marketing strategy in the United States, Canada and Mexico.In this role, Modak will lead the formation, planning and implementation of marketing to drive the acceleration of Schneider Electric’s Brand to Order transformation — to increase brand awareness, digitally engage customers, and contribute to revenue growth. He will work closely with the North American business leaders, while also leveraging the Global Marketing resources, to build and execute marketing plans that increase business impact for the region.
Modak will join both the Global Marketing and North America Operations Leadership Teams, reporting directly to Annette Clayton, CEO and President, North America Operations and Chris Leong, Chief Marketing Officer.
Having previously held senior marketing and sales positions with top brands including General Electric and ExxonMobil, Modak brings more than 17 years of experience across energy, oil and gas, and electrical distribution, leading data-driven global teams to propel portfolio expansion. Most recently, he served as CMO for GE’s Industrial Solutions business, leading a global organization responsible for all aspects of marketing including product, verticals, channel, digital, field and event activities.
Modak’s extensive expertise will help the company drive its integrated, multi-platform marketing campaign — #WhatsYourBoldIdea — in North America.
