Magic Lite Announces New Agent Humelec Associates Ltd.

CEW-27-Magic-logo-400.jpg

February 10, 2022

A trusted Canadian source for architectural and specialty lighting solutions, Magic Lite Ltd.,  is pleased to announce the appointment of Humelec Associates Ltd. as their Distribution Channel Sales Representation for Southwestern Ontario.

Humelec will focus on distributors, contractors, and end users in the GTA, Southwestern Ontario to Windsor, east to Kingston, north to Orillia, and the Niagara Region.

“We are thrilled with the addition of Humelec Associates Ltd. to ensure our commitment of personal customer care, proven product quality and innovative end user lighting solutions for more than 35years. Humelec’s reputation as a trusted service orientated Sales Agency will bolster our distributor partnerships and sales growth throughout Ontario.” says Jeff Porter, COO of Magic Lite.

For five decades, Humelec Associates Ltd., a member of CEMRA and EFC, has provided the highest level of products and service to the Electrical/Lighting industry in Ontario. “We are very excited about the addition of Magic Lite to our Line Card,” says Bill Eckersley, Director at Humelec. We are proud to be representing this great Canadian company and look forward to servicing our distributors with the Magic Lite brand.”

For more information, visit Magic Lite Ltd at https://magiclite.com and info@humelec.ca.

Related Articles


Changing Scene

  • Hammond Power Solutions Appoints Xavier Biot as Vice President, Strategic Accounts

    Hammond Power Solutions Appoints Xavier Biot as Vice President, Strategic Accounts

    Hammond Power Solutions is pleased to announce the appointment of Xavier Biot as Vice President, Strategic Accounts. In this role, he will lead HPS’s strategic account teams. He will partner with customers to align transformer and power quality solutions with evolving electrification, sustainability, and operational needs. His focus will be on helping customers improve efficiency,… Read More…

  • EcoVadis Awards Sonepar Group the Platinum Rating in Sustainability

    EcoVadis Awards Sonepar Group the Platinum Rating in Sustainability

    Thanks to Sonepar’s global efforts in sustainability, EcoVadis has awarded the Sonepar Group the Platinum rating in sustainability, placing them among the top 1% of highest-rated companies worldwide.  EcoVadis’ mission is to provide the world’s most reliable sustainability ratings, enabling companies to reduce risk, improve performance, and optimize their environmental and social outcomes. It evaluates how well companies integrate sustainability into their operations… Read More…


Peers & Profiles