Magic Lite Announces New Agent Humelec Associates Ltd.

CEW-27-Magic-logo-400.jpg

February 10, 2022

A trusted Canadian source for architectural and specialty lighting solutions, Magic Lite Ltd.,  is pleased to announce the appointment of Humelec Associates Ltd. as their Distribution Channel Sales Representation for Southwestern Ontario.

Humelec will focus on distributors, contractors, and end users in the GTA, Southwestern Ontario to Windsor, east to Kingston, north to Orillia, and the Niagara Region.

“We are thrilled with the addition of Humelec Associates Ltd. to ensure our commitment of personal customer care, proven product quality and innovative end user lighting solutions for more than 35years. Humelec’s reputation as a trusted service orientated Sales Agency will bolster our distributor partnerships and sales growth throughout Ontario.” says Jeff Porter, COO of Magic Lite.

For five decades, Humelec Associates Ltd., a member of CEMRA and EFC, has provided the highest level of products and service to the Electrical/Lighting industry in Ontario. “We are very excited about the addition of Magic Lite to our Line Card,” says Bill Eckersley, Director at Humelec. We are proud to be representing this great Canadian company and look forward to servicing our distributors with the Magic Lite brand.”

For more information, visit Magic Lite Ltd at https://magiclite.com and info@humelec.ca.

Related Articles


Changing Scene

  • Munden Enterprises Partners with Siemens in Atlantic Canada

    Munden Enterprises Partners with Siemens in Atlantic Canada

    April 30, 2026 Munden Enterprises is expanding its utility and medium voltage offering across Atlantic Canada. Munden Enterprises has partnered with SIEMENS to offer a defined portfolio of utility products and SIEMENS/Trayer medium voltage distribution products for Atlantic Canada. The representation is specific to: The addition strengthens Munden Enterprises’ ability to support utilities, contractors, and Read More…

  • Munden Enterprises is Now Representing GenerLink Across Atlantic Canada

    Munden Enterprises is Now Representing GenerLink Across Atlantic Canada

    April 28, 2026 Munden Enterprises is now representing GenerLink across Atlantic Canada. GenerLink is a brand of Global Power Products. Designed for real world conditions, GenerLink provides a safe, utility approved connection at the meter, enabling homeowners to restore power using portable generators without complex wiring or permanent installation. In Canada, GenerLink units are installed Read More…


Peers & Profiles