Magic Lite Announces New Agent Humelec Associates Ltd.

CEW-27-Magic-logo-400.jpg

February 10, 2022

A trusted Canadian source for architectural and specialty lighting solutions, Magic Lite Ltd.,  is pleased to announce the appointment of Humelec Associates Ltd. as their Distribution Channel Sales Representation for Southwestern Ontario.

Humelec will focus on distributors, contractors, and end users in the GTA, Southwestern Ontario to Windsor, east to Kingston, north to Orillia, and the Niagara Region.

“We are thrilled with the addition of Humelec Associates Ltd. to ensure our commitment of personal customer care, proven product quality and innovative end user lighting solutions for more than 35years. Humelec’s reputation as a trusted service orientated Sales Agency will bolster our distributor partnerships and sales growth throughout Ontario.” says Jeff Porter, COO of Magic Lite.

For five decades, Humelec Associates Ltd., a member of CEMRA and EFC, has provided the highest level of products and service to the Electrical/Lighting industry in Ontario. “We are very excited about the addition of Magic Lite to our Line Card,” says Bill Eckersley, Director at Humelec. We are proud to be representing this great Canadian company and look forward to servicing our distributors with the Magic Lite brand.”

For more information, visit Magic Lite Ltd at https://magiclite.com and info@humelec.ca.

Related Articles


Changing Scene

  • Westburne Announces Katherine Forsythe as Divisional Industrial Sales Manager

    Westburne Announces Katherine Forsythe as Divisional Industrial Sales Manager

    Westburne is delighted to welcome Katherine Forsythe as its new Divisional Industrial Sales Manager. Katherine, who brings a wealth of industry experience and a strong educational background, will be responsible for leading, supporting and developing the company’s Automation business as well as its Industrial Projects Team. Read More…

  • Westburne Announces Andrew McCririck as Divisional Pricing Manager

    Westburne Announces Andrew McCririck as Divisional Pricing Manager

    Westburne is pleased to welcome Andrew McCririck as its Divisional Pricing Manager. Andrew has worked with Westburne’s sister company, Rexel Utility, where he further honed his skills and gained valuable industry experience. The company looks forward to his leadership driving its pricing strategies, optimizing profitability, and enhancing the competitive edge in the market. Read More…


Peers & Profiles

  • Taken from Graybar Canada Linkedin Post Enjoy a glimpse of the wonderful moments from Graybar Canada’s recent customer appreciation BBQs! The company was grateful for the smiles and connections made with our amazing customers and vendors. They are looking forward to the next gathering! Source Read More…

  • Article taken from Linkedin Post Electrozad is thrilled to spotlight their Chatham Branch and recognize their exceptional efforts in cleaning up their community. The team took time to coordinate a community clean-up around their branch. This is a commendable initiative that not only helps maintain the cleanliness and hygiene around the branch but also contributes… Read More…