Electrical Safety Authority (ESA) Launches New Safety Campaign Targeting Young Electrical Tradespeople

October 17, 2022

The Electrical Safety Authority (ESA) announced the launch of a new digital safety campaign targeting the next generation of young electrical tradespeople to adopt a safety-first mindset. 

“Think of safety as a full-time job with no breaks. It should always be your top priority. These young electrical workers are our future ESA inspectors and safety should never take a back seat to expediency or money. We need all workers to stay 100% vigilant, 100% of the time,” said Electrical Safety Authority CEO Josie Erzetic.

“Our electricians and electrical tradespeople are key to building a stronger Ontario and growing our economy,” said Kaleed Rasheed, Minister of Public and Business Service Delivery. “By increasing awareness and education about safety in the workplace, we’re helping attract, support, protect workers and consumers and making Ontario one of the best places to work, live, and raise a family.”

This digital campaign targets young people studying the electrical trade as an apprentice or in college and reinforces the fact that they must adopt a safety mindset to have a career in the electrical trade.  

“Keeping Ontario’s workers safe is our government’s top priority,” said Monte McNaughton, Ontario’s Minister of Labour, Immigration, Training and Skills Development. “Everyone deserves to come home to their loved ones at the end of a hard day’s work. As we encourage more young people to choose these rewarding, well-paying and in-demand careers in the electrical trades, I commend the Electrical Safety Authority for their campaign to promote putting safety first every single day.” 

The campaign message, “Safety Isn’t Sometimes” will resonate with both young and seasoned workers. 

“Data indicate that electrical-related fatalities are more common among young workers. Practicing safe work procedures and understanding the safety management system to prevent electrical-related incidents will lead to rewarding lifelong careers,” said Joel Moody, Ontario’s Chief Prevention Officer.  

The digital campaign will run throughout the fall utilizing online videos, static ads and banner ads on platforms such as Google, YouTube, and Facebook.

Source

Related Articles


Changing Scene

  • HPS Declares Quarterly Dividend for Beginning of 2023

    HPS Declares Quarterly Dividend for Beginning of 2023

    March 14, 2023 The Board of Directors of Hammond Power Solutions Inc. declared a quarterly cash dividend of twelve and a half cents ($0.125) per Class A Subordinate Voting Share of HPS and a quarterly cash dividend of twelve and a half cents ($0.125) per Class B Common Share of HPS payable on March 30,… Read More…

  • NAIT Electrical Engineering Technology Industry Night With Westburne

    NAIT Electrical Engineering Technology Industry Night With Westburne

    On March 13, 2023, Westburne reported a splendid outing the previous week at the NAIT (Northern Alberta Institute of Technology) Electrical Engineering Technology Industry Night, where Brad Benwood, Carrie Mcmurray and Bradley Prostebby of Westburne all shared insights into the world of electrical engineering and the opportunities available at Westburne. Read More…


Peers & Profiles

  • Schneider Electric, a leader in the digital transformation of energy management and automation, is Canada’s top international corporate citizen in 2022. This designation was awarded to Schneider Electric by Corporate Knights, a media and research company committed to advancing a sustainable economy. Read More…

  • The Sonepar Ontario Region is proud to announce the relocation of their SESCO Central Distribution Centre (CDC) to its new location in Brampton, ON. This move has facilitated an amalgamation between Texcan’s large Brampton branch and SESCO’s CDC, as both businesses work together within one facility for the first time. Read More…