Early Bird Offer: 2020 Pathfinder Report

Pathfinder 2020

July 2, 2019

Electro-Federation Canada and Kerrwil Publications have partnered again this year to bring you the annual Pathfinder benchmarking report. Special early bird pricing is available until July 31, 2019.

Pathfinder provides the best insight on the total available market for electrical equipment in Canada. The report presents Canadian-driven and defined market mix data as well as product mix and customer mix details that can be used to help steer many key business decisions — from marketing and channel development to acquisitions and branch placement.
Available to EFC members only, Pathfinder features national and regional market data on sales, employees and branches as well as customer-product-market mixes for the following distribution segments:

• full-line electrical
• automation and control
• wire and cable
• lighting hybrid
• utility
• electrical surplus

The report will be available in September, in conjunction with EFC’s Economic Forecast Day on September 19, 2019. Online event registration for this event will become available shortly.
Find out more about Pathfinder.

Related Articles


Changing Scene

  • AD Reports Robust Member Sales Growth in the First Three Months of 2026

    AD Reports Robust Member Sales Growth in the First Three Months of 2026

    AD reports that member sales through the first three months of 2026 increased 16% to nearly $28 billion across the group’s divisions and countries. Same-store sales of existing AD members increased by 10%. The U.S. Electrical and U.S. PVF Divisions led the way with 13% growth. Member purchases from AD suppliers increased 28%. AD’s member count… Read More…

  • Electromate Named One of Canada’s Best Workplaces by Great Place to Work

    Electromate Named One of Canada’s Best Workplaces by Great Place to Work

    Electromate Inc. has been recognized as the 95th Best Workplace in Canada in 2026 by Great Place to Work. This recognition reflects Electromate’s ongoing commitment to building a workplace grounded in employee engagement, trust, and a clearly defined company culture. Electromate places a strong emphasis on a leadership-driven culture. Through consistent communication, coaching programs, and… Read More…


Peers & Profiles