Early Bird Offer: 2020 Pathfinder Report

Pathfinder 2020

July 2, 2019

Electro-Federation Canada and Kerrwil Publications have partnered again this year to bring you the annual Pathfinder benchmarking report. Special early bird pricing is available until July 31, 2019.

Pathfinder provides the best insight on the total available market for electrical equipment in Canada. The report presents Canadian-driven and defined market mix data as well as product mix and customer mix details that can be used to help steer many key business decisions — from marketing and channel development to acquisitions and branch placement.
Available to EFC members only, Pathfinder features national and regional market data on sales, employees and branches as well as customer-product-market mixes for the following distribution segments:

• full-line electrical
• automation and control
• wire and cable
• lighting hybrid
• utility
• electrical surplus

The report will be available in September, in conjunction with EFC’s Economic Forecast Day on September 19, 2019. Online event registration for this event will become available shortly.
Find out more about Pathfinder.

Related Articles


Changing Scene

  • Specialized Power Solutions Appoints Jonathan Udy to Strengthen Sales Team

    Specialized Power Solutions Appoints Jonathan Udy to Strengthen Sales Team

    Specialized Power Solutions (SPS) announces the strategic appointment of Jonathan Udy to its sales team. This hire reinforces SPS’s commitment to technical excellence and market leadership across the industrial, commercial, and residential power sectors. Jonathan Udy brings extensive experience in power distribution, characterized by a deep technical understanding of complex electrical systems and a proven… Read More…

  • AD Reports Robust Member Sales Growth in the First Three Months of 2026

    AD Reports Robust Member Sales Growth in the First Three Months of 2026

    AD reports that member sales through the first three months of 2026 increased 16% to nearly $28 billion across the group’s divisions and countries. Same-store sales of existing AD members increased by 10%. The U.S. Electrical and U.S. PVF Divisions led the way with 13% growth. Member purchases from AD suppliers increased 28%. AD’s member count… Read More…


Peers & Profiles