Dave Syer Appointed VP, Westburne Canada

Dave Syer Appointed VP, Westburne Canada

 April 5, 2017

Effective April 24, 2017, Dave Syer will report directly to CEO Roger Little, and will be a member of the Executive Management Committee for Rexel Canada Electrical Inc.

His responsibilities will include accountability for developing and directing strategic efforts to improve market penetration and ensure profitable growth within Westburne Canada.

Dave will also be responsible for planning, directing, monitoring and ensuring the attainment of financial and non-financial objectives.

Dave joins Westburne from Sonepar Canada Inc., where he held the position of Vice President, Vendor Relations and Business Development. Prior to Sonepar Canada Inc. Dave held numerous management positions with Hubbell Canada LP, including Vice President, Sales and Marketing. Dave has close to 30 years of sales leadership experience within the Canadian electrical industry.

Dave holds a Diploma in Business, Marketing Management option from Ryerson University.

 

Related Articles


Changing Scene

  • AD Reports Robust Member Sales Growth in the First Three Months of 2026

    AD Reports Robust Member Sales Growth in the First Three Months of 2026

    AD reports that member sales through the first three months of 2026 increased 16% to nearly $28 billion across the group’s divisions and countries. Same-store sales of existing AD members increased by 10%. The U.S. Electrical and U.S. PVF Divisions led the way with 13% growth. Member purchases from AD suppliers increased 28%. AD’s member count… Read More…

  • Electromate Named One of Canada’s Best Workplaces by Great Place to Work

    Electromate Named One of Canada’s Best Workplaces by Great Place to Work

    Electromate Inc. has been recognized as the 95th Best Workplace in Canada in 2026 by Great Place to Work. This recognition reflects Electromate’s ongoing commitment to building a workplace grounded in employee engagement, trust, and a clearly defined company culture. Electromate places a strong emphasis on a leadership-driven culture. Through consistent communication, coaching programs, and… Read More…


Peers & Profiles