BeLuce Announces Two Promotions as Part of Ontario Sales Team

Janaury 23, 2024

BeLuce Canada has announced two promotions as part of its Ontario sales team.

Alisha MacRitchie has been promoted to Ontario Regional Sales Manager, and Vito Vetro will take on the role of Contractor Sales Lead in the GTA.

promotions
Alisha MacRitchie, BeLuce Canada, Ontario Regional Sales Manager
Vito Vetro, BeLuce Canada, GTA Contractor Sales Lead

“Alisha has been an integral part of the BeLuce (formerly Beghelli) family since 2008, showcasing her dedication and versatility in various roles within the organization. Over the past 5 years, she has excelled as a Sales Representative in the Greater Toronto Area (GTA), demonstrating her commitment and readiness for new challenges,” commented Justin Arghittu, VP Sales & Marketing.

“Alisha will extend her focus within the GTA, forging strong collaborations with our distributor partners and engaging with our manufacturer representatives across Ontario. Her experience and proven track record make her an ideal leader to drive BeLuce’s regional sales initiatives to new heights.”

“Furthermore, I am pleased to announce that Vito Vetro has assumed the crucial position of Contractor Sales Lead in the GTA. Renowned as BeLuce’s foremost expert in emergency lighting, Vito brings unparalleled knowledge and a steadfast commitment to mentoring our emerging sales team. His strategic emphasis on fostering close relationships within the contractor community aligns seamlessly with our vision for growth and excellence.”

“We extend our heartfelt congratulations to both Alisha and Vito, and we look forward to the continued success and growth they will undoubtedly bring to BeLuce.”

BeLuce Canada

Related Articles


Changing Scene

  • EFC Tariff Update – September 2025

    EFC Tariff Update – September 2025

    Electro-Federation Canada (EFC), in collaboration with its Wire & Cable and Transformer Business Sections and with support from Sussex Strategy Group, is actively engaging with the federal government on critical trade issues affecting the electrical industry. These efforts focus on two fronts – 1: Extending import quotas beyond raw materials to include finished goods such as… Read More…

  • EFC Welcomes GS Lighting Group as New CEMRA Member

    EFC Welcomes GS Lighting Group as New CEMRA Member

    GS Lighting Group, a division of Gross Sales Ltd, was founded in 1990 and today is a full-service lighting agency that has built a reputation of providing the integrity of effective lighting design and supply to its clients. GSL brings to market a lighting solution for any project and application, from education, healthcare, commercial, industrial,… Read More…


Peers & Profiles