Weidmϋller Joins IDEA Connector to Synchronize Data to Distributors

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February 25, 2022

By joining IDEA Connector, Weidmϋller will provide its trading partners with the most accurate and timely product data and marketing content. By supplying their distributors 24/7 access to the information they need to market and sell, Weidmϋller products is creating an easier customer experience, minimizing order errors and returns.

Weidmϋller offers a range of products, solutions, and services in the industrial environment of power, signal, and data to customers around the world. The company has an ever-expanding product catalog powered by constant innovation, resulting in sustainable and useful solutions to meet customer needs.

“Partnering with IDEA takes Weidmϋller’s ability to connect with distributors to a whole new level. Faster, accurate, and user-friendly — these are just some of the abilities to look forward to with this new partnership,” — Roger Kroon, Global Head of Distribution Sales Mgmt., Weidmϋller Group

IDEA Connector allows Weidmϋller’s authorized distributors to receive all available product content in a variety of formats. In addition to delivering a user-friendly interface to maintain product information, users have access to a graphical mapping tool to generate any required product and pricing extracts.

“Weidmϋller is helping their distributors to access high-quality digital product content in IDEA Connector to be better equipped to sell products,” said Brenda Maxwell, IDEA Director of Global Product Management. “Together, we can help the industry gain digital efficiencies, better serve customers, and compete against other channels.”

IDEA Connector holds over 2.9 million SKUs, 250 million product attributes, and over 500 fields for digital initiatives, including technical drawings, multiple images (3D, thumbnails, etc.), warranty information, videos, IMAP pricing, certifications (UL, Prop 65, etc.), and multilingual content (Spanish, French, etc.).

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