The Drive for New Membership — 1971

January 27, 2021

Recruiting and retaining members has long been a concern for the association, but the problem seemed especially apparent at this time. At least five distributors had terminated their membership during the previous year, with the fee structure being the cause of termination in at least two of the cases.

In an attempt to attract new members, a 50% reduction in the first year’s fees was offered, as well as a chance to attend a workshop, compliments of CEDA, and to have the initiation fee waived. Burt Robinson hoped these tactics would work, but he warned the Board: “The success of CEDA lay in its regional directorship and member activity, and that’s where the solution would have to come from.”

After less than a year of publishing, CEDA Current was well received by contractors, architects, manufacturers and distributors. The magazine had also provided the incentive needed for two new members to join CEDA. But storm clouds began to build. An overriding concern with the magazine was a shortage of advertising; revenue from advertising revenue did not cover the $6,000 per issue production costs. The possibility of engaging an advertising salesman was discussed as being too expensive.

Financially things were changing for the association. Members’ fees now brought in almost $56,000 of CEDA’s total budgeted income of almost $60,000. The general manager’s pay had also been increased substantially, his annual salary was now shown as $20,000.

Source: CEDA: Fifty Years of Service – An Historical Review of the Canadian Electrical Distributors Association, 1934 to 1984, Kerrwil Publications. Please feel free to reach out to us any time if you have great photos, historical anecdotes or perspectives. We would love to hear from you; 

Related Articles

Changing Scene

  • New E.B. Horsman & Son Northwest Edmonton Distribution Centre Opening Soon

    New E.B. Horsman & Son Northwest Edmonton Distribution Centre Opening Soon

    The countdown begins for E.B. Horsman & Sons’ New Distribution Centre opening date on May 6th. This expansion marks an exciting chapter in EB Horsman’s journey across Western Canada. As the company continues to scale it’s operations, the opening of the New Distribution Centre in Northwest Edmonton will enhance the company’s efficiency, improve service delivery, and meet the… Read More…

  • Southwire Announces Investment in Condoit

    Southwire Announces Investment in Condoit

    In support of Southwire’s focus on strategic growth, the company is pleased to announce an investment in Condoit, a software platform for electrical design, analysis and collaboration. Condoit, based in Birmingham, Ala., has developed a software application to dramatically simplify the process of documenting “as-built” drawings of electrical systems. Condoit’s software aids in the design of… Read More…

Peers & Profiles

  • Taken from Graybar Canada Linkedin Post Enjoy a glimpse of the wonderful moments from Graybar Canada’s recent customer appreciation BBQs! The company was grateful for the smiles and connections made with our amazing customers and vendors. They are looking forward to the next gathering! Source Read More…

  • Article taken from Linkedin Post Electrozad is thrilled to spotlight their Chatham Branch and recognize their exceptional efforts in cleaning up their community. The team took time to coordinate a community clean-up around their branch. This is a commendable initiative that not only helps maintain the cleanliness and hygiene around the branch but also contributes… Read More…