Service Wire Co. Announces Two Sales Team Promotions

EIN ServiceWire Richards Cook 400

Feb 17, 2021

Service Wire Co. promotes Kerith Richards to Regional Sales Manager – Canada and expands Seth Cook’s sales territory to better serve the commercial and industrial markets.

Kerith Richards will serve as Regional Sales Manager based out of Service Wire’s corporate headquarters, where she will be responsible for commercial and industrial sales in all provinces. In addition, Richards will continue her role as Sales Representative for Saskatoon, Manitoba, Ontario, Quebec, Nova Scotia, New Brunswick, Newfoundland and Labrador. Richards has over 10 years of sales, customer service, and account management experience, including six years at Service Wire.

Seth Cook will assume the role of Sales Representative for the Alberta markets. Cook will continue to work with electrical distributors, contractors, engineers, and manufacturers’ representatives in British Columbia. Cook has over 11 years of sales experience, five of which have been with Service Wire.

 

 

Related Articles

Changing Scene

  • Brad Lueck Appointed President Gescan

    Brad Lueck Appointed President Gescan

    Sonepar Canada is pleased to announce the appointment of Brad Lueck as President of Gescan, effective March 23, 2026. With more than 15 years of experience in the electrical distribution industry, Brad brings a deep, hands-on understanding of the business. He began his career in the warehouse before progressing through sales, branch management, and successive leadership roles.… Read More…

  • On the Path to $1 Million: Celebrating $815,509 Raised for Canada’s Children’s Hospitals

    On the Path to $1 Million: Celebrating $815,509 Raised for Canada’s Children’s Hospitals

    Gescan is proud to share an incredible milestone: since 2022—together with its customers, supplier partners, and employees—Gescan has raised $815,509 in support of children’s hospitals across Canada. Through its annual charity golf tournaments, branch-led fundraising events and generous employee contributions, this collective effort continues to make a meaningful difference for young children and their families. Read More…

Peers & Profiles

Copper US Dollar Price Per Pound