October 31, 2022
Recently, Schneider Electric has been honoured with three AVA Digital Awards from the Association of Marketing and Communication Professionals, as well as a 2022 WebAward from The Web Marketing Association.
The AVA Digital Awards, administered and judged by the Association of Marketing and Communication Professionals, is an international competition that recognizes excellence by creative professionals responsible for the planning, concept, direction, design, and production of digital communication. Work ranges from digital campaigns and audio and video production, to website development, social media engagement, and mobile marketing. After facing off against over 2,500 global entries, including companies like Microsoft, Dell, AT&T, and McKinsey, Schneider Electric won the Platinum award for the US Microgrids SEO campaign, as well as two Gold awards for the mySchneider Personalized Partner Experience and the B2C Connected Home Experience.
The Web Marketing Association’s annual WebAward Competition recognizes excellence for website development through an independent panel of expert judges from around the world that review sites across 86 industries. The WebAward Competition is a premier award recognition program for website developers and the online marketing community and only the best are recognized with a WebAward. Schneider Electric’s mySchneider Distributor Experience was recognized with the B2B Standard of Excellence Award. Best websites are selected by judging across seven criteria – design, ease of use, copywriting, interactivity, use of technology, innovation and content. The mySchneider Distributor Experience offers a customized experience providing 24/7 access to all the content, software, tools and services distributors need to manage their business. Schneider Electric continues to demonstrate leadership in digital innovation and as a strong partner for digital transformation for end-users and partners.
“In this fast-paced, connected world, we promise our customers and partners that we will bring the latest tools, resources, trainings, and programs to support their needs,” said Erin Kalidindi, Schneider Electric’s Vice President of Digital Customer Experience, North America. “We strive to ensure our web and digital platforms provide the best customer experience possible, and we’re honored to be recognized for this by the AVA Digital Awards and The Web Marketing Association.”
Schneider Electric is helping customers succeed through the following international award-winning digital platforms:
- mySchneider: mySchneider is a digital, personalized experience dedicated to enabling and driving business growth for Schneider Electric’s customers. It delivers best-in-class digital customer journeys and personalized customer experience to generate measurable impact and improve customer satisfaction. mySchneider has over 12K monthly active users across North America accessing the services, content, and tools to help daily and drive business growth.
- Microgrid SEO campaign: This campaign positions Schneider Electric’s thought leadership through an empathetic experience that feels like a conversation with an expert. It has resulted in 66% traffic increase, 33% increase in time spent on page, and more than 350 backlinks.
- B2C Connected Home Experience: Educates consumers on the value of smart energy management in their homes. It lays out steps homeowners can take to make their homes more sustainable with smart energy tools such as a home power monitor, smart switches and outlets, and an innovative, award-winning electrical panel that simplifies adding solar, EV charging, batteries and generators.
Schneider Electric focuses on end-to-end digital experiences that deliver frictionless digital relationships of the future for customers and frontline employees to enable growth and customer loyalty.