OmniCable Joins ETIM North America

CEW OmniCable Joins ETIM North America 1 400

April 18, 2022


ETIM North America announces that OmniCable joined the product classification standards organization.

Headquartered in West Chester, PA, OmniCable has 24 locations throughout North America, and also owns Houston Wire & Cable (HWC). The company partners with many electrical manufacturers and only sells to distributors.

According to John Dean, Director of Marketing & E-Commerce, OmniCable/HWC, “The wire and cable industry is often called commodities, but there are very distinct features and attributes for the different products our manufacturers produce. Utilizing the ETIM model will enable our manufacturers to further define these values and enable us, as a redistributor, to better reflect this information on our website, provide better information to our distributor clients, and improve our product category analytics. While manufacturers are responsible for defining these products, redistributors like ourselves are important to the process because we are the voice of the electrical distributors and can provide them with a greater understanding of how their products are requested by their customers.”

And as a direct member, OmniCable will have access to the ETIM developed tools and participate in many ETIM NA Product Expert (PE) Groups. Currently, OmniCable plans on being involved in the wire/cable product expert group in conjunction with other companies such as Prysmian, Southwire, Service Wire, Priority Wire, and others alongside distributors including Sonepar, Rexel Canada, Graybar, WESCO, Youngstown Electric Supply, and others. The company may participate in the Power Distribution Product Expert Group as it also distributes circuit breakers to distributors.

Mary Shaw, Executive Director of ETIM North America, shared that involving more distributors is important to developing collaborative, comprehensive industry standards. Shaw said, “Distributors understand how their customers request products and the importance of various features. Their input is critical in helping manufacturers define their products, making them more searchable in various systems and the search process more efficient.”

Shaw further commented that it is important that manufacturers and distributors of all sizes and product types that recognize that the electrical ecosystem is undergoing a digital transformation be part of the process. ETIM North America is designed to be open, collaborative, and to embrace all manufacturers and distributors. ETIM North America builds upon standards that are embraced in 25 countries and are being refined and enhanced to support North America.

To learn more about ETIM North America, its Product Expert Groups, and how manufacturers, distributors, and service companies can participate, click here





Related Articles

Changing Scene

  • Westburne Announces Katherine Forsythe as Divisional Industrial Sales Manager

    Westburne Announces Katherine Forsythe as Divisional Industrial Sales Manager

    Westburne is delighted to welcome Katherine Forsythe as its new Divisional Industrial Sales Manager. Katherine, who brings a wealth of industry experience and a strong educational background, will be responsible for leading, supporting and developing the company’s Automation business as well as its Industrial Projects Team. Read More…

  • Westburne Announces Andrew McCririck as Divisional Pricing Manager

    Westburne Announces Andrew McCririck as Divisional Pricing Manager

    Westburne is pleased to welcome Andrew McCririck as its Divisional Pricing Manager. Andrew has worked with Westburne’s sister company, Rexel Utility, where he further honed his skills and gained valuable industry experience. The company looks forward to his leadership driving its pricing strategies, optimizing profitability, and enhancing the competitive edge in the market. Read More…

Peers & Profiles

  • Taken from Graybar Canada Linkedin Post Enjoy a glimpse of the wonderful moments from Graybar Canada’s recent customer appreciation BBQs! The company was grateful for the smiles and connections made with our amazing customers and vendors. They are looking forward to the next gathering! Source Read More…

  • Article taken from Linkedin Post Electrozad is thrilled to spotlight their Chatham Branch and recognize their exceptional efforts in cleaning up their community. The team took time to coordinate a community clean-up around their branch. This is a commendable initiative that not only helps maintain the cleanliness and hygiene around the branch but also contributes… Read More…