|

Moving the Needle Forward on International Women’s Day

CEW-28-EFC-WomensDay-400.jpg

March 2, 2022

By Daniela De Marco, Marketing Manager, Electro-Federation Canada (EFC)

On March 8, 2022, individuals, organizations, industries, and supportive communities worldwide will celebrate achievements, raise awareness, and pledge to take further action to tackle the systemic barriers that can often hold women back. This year’s International Women’s Day theme centres on breaking gender-conscious and unconscious-bias.

The Electrical and Automation industries are set to take part in this global movement. Our innovative markets thrive on new technologies, superior services, and a talented workforce – and we lean on and learn from one another to empower and support a strong network of diverse people. 

In 2019, the industry banded together when EFC launched its Women’s Network with partners from BCEA’s Women’s Network and AEA’s Women’s Network to offer members from coast-to-coast access to professional development and personal empowerment to support women in the industry. Since then, Affiliated Distributors Canada has joined this important cause as the need expands across industry sectors. 

In honour of International Women’s Day, EFC will host a celebratory virtual event on March 8th that includes a national panel discussion. The panel will acknowledge the need to mobilize the #BreakTheBias movement and discuss solutions to create a level-playing field to support gender equality across our industry. Moving the needle forward takes a collective effort of community initiatives and individual practices. We are proud that industry peers are ready and willing to make a difference for diversity, equity, and inclusion.  

On International Women’s Day, we will hear from both women and men who are making a difference for gender parity in the electrical and automation industries.

The panelists include:

  • Catherine McKeown, Chief People Officer, Hammond Power Solutions
  • Krystyna LeBlanc, CIO & Director of eCommerce & Marketing, Eddy Group
  • Salma Siddiqui, Director of Sales, Ascot Capital Group (Stanpro)
  • Vanessa Ricard, Business Development Lead, Agence Ricard
  • Rob Dewar, President, AD Canada

All are welcome to join this celebration and critical discussion. Visit EFC’s event page for more details; click here. (https://www.electrofed.com/events/efc-celebrates-international-womens-day/)

To learn more about EFC’s Women’s Network, click here (https://www.electrofed.com/womens-network/).

“Imagine a gender-equal world. A world free of bias, stereotypes, and discrimination. A world that’s diverse, equitable, and inclusive. A world where difference is valued and celebrated. Together we can forge women’s equality. Collectively we can all #BreakTheBias.

Related Articles


Changing Scene

  • Schneider Electric Canada Opens New Distribution Centre in Halton Hills, Strengthening Local Operations and Supply Chain Resilience

    Schneider Electric Canada Opens New Distribution Centre in Halton Hills, Strengthening Local Operations and Supply Chain Resilience

    Schneider Electric has officially opened a new 130,000 square-foot distribution centre in Halton Hills, Ontario. This strategic investment strengthens Schneider Electric’s Canadian operations by improving delivery timelines and contributing to national energy sustainability. “The opening of the Halton Hills distribution centre demonstrates our commitment to Canada and to providing fast, reliable access to critical electrical… Read More…

  • EFC Welcomes G&W Electric as New Manufacturer Member

    EFC Welcomes G&W Electric as New Manufacturer Member

    Since 1905, G&W Electric has powered the world with innovative power system solutions, from the first disconnectable cable terminating device to today’s solid dielectric and SF₆ insulated switchgear, reclosers, and distribution automation systems. With a customer-first, consultative approach, G&W partners with utilities, commercial, industrial, and renewable energy customers to deliver reliable, resilient, and tailored solutions… Read More…


Peers & Profiles