Magic Lite Announces New Agent Humelec Associates Ltd.

CEW-27-Magic-logo-400.jpg

February 10, 2022

A trusted Canadian source for architectural and specialty lighting solutions, Magic Lite Ltd.,  is pleased to announce the appointment of Humelec Associates Ltd. as their Distribution Channel Sales Representation for Southwestern Ontario.

Humelec will focus on distributors, contractors, and end users in the GTA, Southwestern Ontario to Windsor, east to Kingston, north to Orillia, and the Niagara Region.

“We are thrilled with the addition of Humelec Associates Ltd. to ensure our commitment of personal customer care, proven product quality and innovative end user lighting solutions for more than 35years. Humelec’s reputation as a trusted service orientated Sales Agency will bolster our distributor partnerships and sales growth throughout Ontario.” says Jeff Porter, COO of Magic Lite.

For five decades, Humelec Associates Ltd., a member of CEMRA and EFC, has provided the highest level of products and service to the Electrical/Lighting industry in Ontario. “We are very excited about the addition of Magic Lite to our Line Card,” says Bill Eckersley, Director at Humelec. We are proud to be representing this great Canadian company and look forward to servicing our distributors with the Magic Lite brand.”

For more information, visit Magic Lite Ltd at https://magiclite.com and info@humelec.ca.

Related Articles


Changing Scene

  • EFC Welcomes G&W Electric as New Manufacturer Member

    EFC Welcomes G&W Electric as New Manufacturer Member

    Since 1905, G&W Electric has powered the world with innovative power system solutions, from the first disconnectable cable terminating device to today’s solid dielectric and SF₆ insulated switchgear, reclosers, and distribution automation systems. With a customer-first, consultative approach, G&W partners with utilities, commercial, industrial, and renewable energy customers to deliver reliable, resilient, and tailored solutions… Read More…

  • Peter McCumber as Liteline’s New Regional Sales Manager of the GTA

    Peter McCumber as Liteline’s New Regional Sales Manager of the GTA

    Liteline is pleased to announce the addition of Peter McCumber to the GTA Sales Team as Regional Sales Manager-GTA. Peter brings more than two decades of experience in the electrical manufacturing and wholesale industry, where he has established himself as a dynamic and results-oriented sales professional. Throughout his career, Peter has demonstrated strong leadership, a customer-first approach, and… Read More…


Peers & Profiles