Jon Duffie of Siemens Joins ETIM North America Board of Directors
June 2, 2025
ETIM North America is proud to announce the appointment of Jon Duffie, Director of Channel Management at Siemens, to its Board of Directors.
With more than three decades of experience in the electrical industry, Jon Duffie brings deep expertise in data standards, digital transformation, and industry collaboration. In his current role at Siemens, he leads a channel management team with strategic initiatives focused on standardization and the adoption of digital tools that improve efficiency and interoperability across the supply chain.
“Jon’s leadership and insight into the evolving needs of manufacturers and distributors make him an invaluable addition to our board,” said Mary Shaw, Executive Director of ETIM North America. “His commitment to innovation and industry standards aligns perfectly with our mission to drive the consistent exchange of high-quality product data with the ETIM model.”
One of the over 20 regional non-profit ETIM organizations worldwide, ETIM North America is charged with supporting the implementation and adoption of the ETIM Technical Information Model in the North American wholesale electrical industry, and associated verticals (HVAC/Plumbing and Building Materials).
“As a board member, Duffie will play a key role in guiding ETIM North America’s strategy, supporting member engagement, and helping accelerate the adoption of the ETIM classification model throughout the region,” emphasized Matt Christensen, Chairman of ETIM North America. “ We are pleased to have Jon join our board as we strive to bring the needed digitalization efficiency to our channel.”
“I’m honored to join the ETIM North America Board of Directors and look forward to working with this outstanding group to advance digital transformation across our industry,” said Duffie. “Standardized product data is essential to building a more connected, efficient future for all stakeholders.”
ETIM invites you to join in welcoming Jon Duffie to the ETIM North America leadership team.
