Introducing Mike Smith as National Business Manager for Liteline

CEW-28-Liteline-MikeSmith-400.jpg

March 25, 2022

Liteline Corporation is pleased to announce the hiring of Mike Smith as the National Business Manager.

Reporting to Steve McMullen, Mike will be working alongside Liteline’s agent and factory direct sales team. Mike’s role will focus on driving sales by strengthening and building new customer relationships. In complimenting new product initiatives with aligned customer sales strategies, Mike’s experience and highly professional conduct will greatly benefit the interactions and growth with electrical contractors, distributors, and specifiers.

Prior to joining Liteline, Mike handled various sales roles with Ideal Supply on both the electrical and industrial side. His vision, a customer-first attitude, and second-to-none leadership skills adds great depth to Liteline’s customers, their sales team, and the agent network across Canada.

Join Liteline in welcoming Mike to the Liteline Team.

Visit HERE to learn more.

Related Articles


Changing Scene

  • Intralec Sets 2026 Focus on Growth, Education, and Collaboration

    Intralec Sets 2026 Focus on Growth, Education, and Collaboration

    Intralec Electrical Products, an electrical agency representing a portfolio of respected and established brands, is entering 2026 with a clear focus on delivering value to its partners. The agency’s initiatives this year will include new business development opportunities, targeted webinars, and strategic collaborations designed to support partners in an evolving electrical market. “Our priority is… Read More…

  • Elec-Tech Sales Welcomes Brandon Ayers as Business Development Manager

    Elec-Tech Sales Welcomes Brandon Ayers as Business Development Manager

    Elec-Tech Sales President Damon Cronin would like to announce the recent addition of Brandon Ayers to the Elec-Tech Sales team as Business Development Manager. Before joining Elec-Tech, Brandon spent 4+ years with distribution as an account representative & district sales manager, prior to that he spent 10 years as a Red Seal & BC Master… Read More…


Peers & Profiles