Generation Impact: Future Workforce Perspectives

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July 20, 2020

As Canada’s electricity sector undergoes shifts relating to demographics and technology, engaging and developing a young talent pipeline is critical to ensuring a resilient future workforce. Generation Impact: Future Workforce Perspectives reveals that Millennial and Gen Z Canadians have a positive or neutral impression of careers in electricity but are largely unaware of the benefits of working in the sector. The report provides guidance on how organizations can position themselves as employers of choice for this age group to remain competitive.

This report was launched virtually on July 15, 2020, featuring:

  • Opening remarks from Michelle Branigan, CEO of Electricity Human Resources Canada
  • A special message from Paul Lefebvre, Parliamentary Secretary to the Minister of Natural Resources and Member of Parliament for Sudbury
  • Presentation of the findings by David Coletto, CEO of Abacus Data
  • A panel of youth working in electricity, with Shannon Tymosko, Matthew Mairinger and Dee Durant

Download the report here.

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