Generation Impact: Future Workforce Perspectives

ElectricityHRC logo 400

July 20, 2020

As Canada’s electricity sector undergoes shifts relating to demographics and technology, engaging and developing a young talent pipeline is critical to ensuring a resilient future workforce. Generation Impact: Future Workforce Perspectives reveals that Millennial and Gen Z Canadians have a positive or neutral impression of careers in electricity but are largely unaware of the benefits of working in the sector. The report provides guidance on how organizations can position themselves as employers of choice for this age group to remain competitive.

This report was launched virtually on July 15, 2020, featuring:

  • Opening remarks from Michelle Branigan, CEO of Electricity Human Resources Canada
  • A special message from Paul Lefebvre, Parliamentary Secretary to the Minister of Natural Resources and Member of Parliament for Sudbury
  • Presentation of the findings by David Coletto, CEO of Abacus Data
  • A panel of youth working in electricity, with Shannon Tymosko, Matthew Mairinger and Dee Durant

Download the report here.

Related Articles


Changing Scene

  • SkyView by BIOS Lighting Launches in BC with Mac’s II Agencies

    SkyView by BIOS Lighting Launches in BC with Mac’s II Agencies

    Mac’s II Agencies is proud to represent SkyView by BIOS Lighting across British Columbia. As the first agency in BC to bring this innovative brand to market, we’re excited to help launch a new chapter for SkyView—a new company rooted in cutting-edge science and committed to wellness through light. This addition to our lighting line card reflects our… Read More…

  • Electric Avenue Welcomes Julie Moore as New Marketing Coordinator

    Electric Avenue Welcomes Julie Moore as New Marketing Coordinator

    Electric Avenue is excited to welcome Julie Moore to the team as it’s new Marketing Coordinator, bringing fresh energy and a strong foundation in digital marketing to it’s growing brand. Originally from Halifax, N.S., Julie holds a Bachelor of Commerce with a major in Marketing and brings hands-on experience in social media management and digital… Read More…


Peers & Profiles