CEMBRE Joins ETIM North America

June 9, 2023

ETIM North America announced that CEMBRE has joined the North American chapter of the global product classification standards organization.

Desiree Grace, President of CEMBRE Americas, commented, “As a global manufacturer, CEMBRE understands the value of a common, global, product classification model. It helps end-users and distributors in searching for products and ensuring accuracy in delivering the right information to customers to meet product specifications. Globally, our distributors are using ETIM to support their product category management initiatives.”

She further added, “For almost 25 years CEMBRE has been supporting US and Canadian distributors. Joining ETIM and helping the electrical industry move forward in its digitalization initiatives is important for all of us. We look forward to adding our product expertise wherever we can and to driving industry standardization in this important effort.”

Mary Shaw, Executive Director of ETIM North America, commented, “We welcome CEMBRE’s participation in ETIM North America and the expertise that they will contribute to various Product Expert Groups.” She added “It is important that manufacturers and distributors, of all sizes and product types support the electrical industry ecosystem’s digital transformation and actively participate in the ETIM process. ETIM North America is a collaborative process where all members are able to contribute to define product classification standards that will drive our industry forward and contribute on a global stage. We’re well on our way to completing almost 1000 product classes, enabling the model to be used for many product categories.”

To learn more about ETIM North America, its Product Expert Groups, and how manufacturers, distributors, reps, and service companies can participate, visit www.etim-na.org.

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