Andrey Goreev Joins Mersen Electrical Power as New Regional Sales Manager, Western Canada

Andrey Goreev Joins Mersen Electrical Power as Regional Sales Manager, Western Canada

June 6, 2025

MERSEN CANADA TORONTO INC. is pleased to announce effective June 2nd, 2025, Andrey Goreev has joined Mersen Electrical Power as Regional Sales Manager for the Western Canada Region. He will report to Tom Arbanas, Vice President of Distribution Sales and Customer Care, Canada.

Andrey Goreev has over 18 years of experience in industrial automation, control systems, and strategic sales leadership across global markets. Most recently, he held the role of Business Development Manager at Weidmüller Canada, where he led automation sales initiatives across Western Canada driving revenue growth, reducing sales cycle times, and expanding into emerging sectors like renewable energy. Prior to that, he served in progressively senior roles within Weidmüller, including Major Projects & Key Accounts Manager and Industry Manager for Power & Utilities in Russia. Andrey’s career began at Endress+Hauser, where he advanced from Field Sales Engineer to Regional Sales Manager, playing a key role in market expansion and managing high-value industrial clients.

His track record of ascending into progressively senior roles—including managing major projects and key accounts—demonstrates strong leadership, strategic thinking, and client relationship management, making him ideal for this role within Mersen. Andrey holds a Master of Business Administration (MBA) from Royal Roads University from Victoria, BC and a Bachelor of Engineering in Electrical Power Systems from South-Ural State University in Russia.

Andrey Goreev will be taking over this role from Mark Lipton, who is retiring after 24 years of service, end of June 2025.

For more information about Mersen, visit mersen.com.

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