Wholesale Electric Supply Selects IDEA Connector Platform for Electrical Product Data

September 14, 2023

IDEA announces that Wholesale Electric Supply has chosen IDEA Connector as the company’s sole source for product information and pricing data.

Buyers want timely and accurate pricing and product information from distributors. Likewise, manufacturers need an efficient and reliable way to syndicate information about their products, while also ensuring brand standards.

Through this partnership, Wholesale Electric Supply benefits from IDEA Connector’s up-to-date and accurate pricing and product data, streamlined product information management, and enhanced collaboration with manufacturers. This enables Wholesale Electric’s 70+ branches to provide an improved buyer experience, fewer returns, and faster order delivery.

A Seamless Migration

Wholesale Electric is transitioning to IDEA Connector after many years with their previous provider. With IDEA Connector’s conversion functionality and its expert data team, distributors like Wholesale Electric can be seamlessly migrated from other platforms to IDEA Connector. In addition, IDEA’s data team can supplement distributors’ in-house resources on key digital initiatives.

“Joining the IDEA Connector platform is an exciting step forward for Wholesale Electric Supply. Our manufacturers have been asking us to make this change. This collaboration aligns with our commitment to leverage technology to provide more value to our customers and trading partners. With IDEA Connector, we’re confident that we can enhance our operational efficiency and provide more value to our customers.”

Davis McDaniel, Pricing Manager at Wholesale Electric Supply

“IDEA’s mission is to facilitate the exchange of high-quality product data for the industry. Wholesale Electric Supply’s partnership with IDEA Connector underscores our dedication to staying at the forefront of digital advancements and providing an exceptional customer experience. This collaboration further illustrates how IDEA can transform data structures to seamlessly migrate onto the IDEA Connector platform.”

David Oldfather, President and CEO of IDEA


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