Westburne Launches Women of Westburne (WOW) Initiative

EIN 21 Westburn WOW 400

May 13, 2019

Led by Divisional Lighting Manager Salma Siddiqui, the initiative will focus on making Westburne the workplace of choice in the electrical industry and beyond.

Results from research conducted by Westburne found that the electrical industry has a ratio of 3:1 of male vs. female employees. “Realizing these stats are the industry norm has made our eyes open and realize we need to make a change and showcase our women who work for us and at the same time make Westburne the place women would love to work for,” the company says.

Westburne describes its role as promoting a culture of welcome, opportunity and personal growth for all — in every Westburne location — and to showcase what Westburne, and specifically the Women of Westburne, can do. WOW aims to take steps towards evolution, opening the door to collaborative discussion about what actions Westburne can take.

Westburne will use WOW as a forum for discussion internally and then hopes to present this initiative externally so other people in the industry can also take part.

The first few steps will be to

  • look into the company’s employee charter to see what improvements can be made
  • explore how to make its facilities a better place to work in for everyone
  • promote a healthy work environment, healthy eating, and an active lifestyle
  • make its branches a warm, inviting place for customers and employees
  • participate in volunteer events centred on women (shelters, mentoring programs, Big Brother/Big Sister, etc)
  • participate in job fairs to showcase the initiative and career opportunities at Westburne

Westburne has 104 locations across Canada offering energy, lighting, wire and cable, automation and connected network solutions.

Go HERE for more informaiton

Related Articles


Changing Scene

  • Intralec Sets 2026 Focus on Growth, Education, and Collaboration

    Intralec Sets 2026 Focus on Growth, Education, and Collaboration

    Intralec Electrical Products, an electrical agency representing a portfolio of respected and established brands, is entering 2026 with a clear focus on delivering value to its partners. The agency’s initiatives this year will include new business development opportunities, targeted webinars, and strategic collaborations designed to support partners in an evolving electrical market. “Our priority is… Read More…

  • Elec-Tech Sales Welcomes Brandon Ayers as Business Development Manager

    Elec-Tech Sales Welcomes Brandon Ayers as Business Development Manager

    Elec-Tech Sales President Damon Cronin would like to announce the recent addition of Brandon Ayers to the Elec-Tech Sales team as Business Development Manager. Before joining Elec-Tech, Brandon spent 4+ years with distribution as an account representative & district sales manager, prior to that he spent 10 years as a Red Seal & BC Master… Read More…


Peers & Profiles