Sound Sales Policy 1956
May 18, 2020
The Association moved forward. “Sound Sales Policy Spells Prosperity” heralded the 1956 Quebec convention. Realizing that well-known people would attract needed publicity, the organizers solicited notable leaders from political and business circles to speak at the Quebec convention. Media attention was considered to be of the utmost importance by the Directors: they felt the Association was not receiving publicity commensurate with the $1200 spent on advertising CEDA activities. The Honourable Paul Beaulieu, Minister of Industry and Commerce, accepted an invitation to be the keynote speaker.
Source: CEDA: Fifty Years of Service – An Historical Review of the Canadian Electrical Distributors Association, 1934 to 1984, Kerrwil Publications. Please feel free to reach out to us any time if you have great photos, historical anecdotes or perspectives. We would love to hear from you; linegoyette@kerrwil.com.
