IDEA Acquires DATAgility, Expanding IDEA’s Data Management Services Capabilities

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May 27, 2022

Industry Data Exchange Association, Inc. (IDEA) is acquiring the award-winning data management services provider, DATAgility. This strategic acquisition is expected to be finalized late June.

DATAgility has worked with hundreds of manufacturers and distributors to provide high quality data management services that have helped companies achieve significant sales growth, strengthen brand loyalty, and accelerate ROI for PIM, ERP, and e-commerce systems.

Co-owners of IDEA, NAED (National Association of Electrical Distributors) and NEMA (National Electrical Manufacturers Association) fully support the acquisition and have worked with DATAgility on several industry initiatives throughout the years including the NAED X-Check program and IDEA Connector’s Harmonized Data Model (HDM).  

DATAgility has contributed to the development of industry data standards (including electrical and automotive) for decades and brings a wealth of experience and expertise to the IDEA organization.

“Distributors need to continue to grow their digital initiatives to keep up with increased customer demand for more product information. By IDEA and DATAgility joining forces, the industry will have a complete resource for product data,” said Tom Naber, President of NAED.

“Acquiring DATAgility—which is known for its first-rate service and talented team—helps position IDEA to accelerate the Harmonized Data Model Initiative and adds expertise to further support our mission and our customers.” said David Oldfather, President and CEO of IDEA

“As for the DATAgility team, we are excited to officially join IDEA. We have always been dedicated to the companies we serve in the electrical industry and are passionate about helping IDEA succeed in their mission to facilitate the exchange of high-quality data among manufacturers and distributors to drive desired business results,” said Denise Keating, CEO of DATAgility.

DATAgility’s team has received numerous product data and standards honors, including the Associate Service Award by NAED, the Outstanding Technology Vendor of the Year by Aftermarket Auto Parts Alliance, the Rising Star “30 under 35” award by tED Magazine, and the Visionary Award by the Auto Care Association.

With this acquisition, IDEA will continue to support the NAED X-Check program and provide advanced data management services, including on-boarding, data sourcing, normalization, enrichment, and PIM consultative services.

After the acquisition is finalized, IDEA will provide additional information on how the DATAgility leadership team—Denise Keating, Angela Baraks, Tammy Mortell, and Brett Anderson—will be structured within IDEA.

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