Evolving the Role of Marketing Within Your Distributorship
David Gordon
This presentation, “The Evolution of Marketing Within Growing Distributors,” shares thoughts for distributor senior management on the potential role of marketing within their company. It outlines four phases of marketing and suggests a marketing audit approach to evaluate the marketing department, its deliverables, and the staff with regard to how where marketing can further help the company achieve its objectives.
For leading, growth-oriented, share-taking distributors, marketing is becoming more integral to the success of the business. Marketing is now becoming involved in strategy to support the development of sales initiatives in the areas of strategy, market research, analysis and idea generation, and through a broader array of deliverables ranging from the traditional (promotions, events, premiums) to revenue generation (monetization of house accounts, customer service, eCommerce, new product sales) and differentiation (content marketing, account prospect development, etc).
The question becomes “What is Marketing to You?” This presentation will hopefully help you through the process: www.slideshare.net/cmagrp/evolving-the-role-of-marketing-within-your-distributorship.
David Gordon is President of Channel Marketing Group. Channel Marketing Group develops market share and growth strategies for manufacturers and distributors and develops market research. CMG’s specialty is the electrical industry. He can be reached at 919.488.8635 or dgordon@channelmkt.com.
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Innovation Takes Culture, Not Only Books: Part 2
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