Brad Lueck Appointed President Gescan
March 17, 2026
Sonepar Canada is pleased to announce the appointment of Brad Lueck as President of Gescan, effective March 23, 2026.
With more than 15 years of experience in the electrical distribution industry, Brad brings a deep, hands-on understanding of the business. He began his career in the warehouse before progressing through sales, branch management, and successive leadership roles. His broad operational and commercial background positions him well to lead Gescan’s continued growth and performance.
Originally from British Columbia, Brad has worked extensively across Western Canada, most recently in Alberta. He was recognized by tED magazine as one of the industry’s 30 Under 35 (2019), Brad is known for his focus on profitable growth, operational discipline, and building strong, people‑centric cultures.
“Brad’s leadership experience, industry knowledge, and commitment to developing teams make him an excellent fit to lead Gescan,” said Serge Leblanc, Sonepar Canada President.
“He brings a strong understanding of our business and a clear focus on long‑term, sustainable performance. We are confident he will continue to strengthen Gescan’s position in the market.”
Brad Lueck will be based out of the Gescan Head Office in Coquitlam, British Columbia.
