Andrey Goreev Joins Mersen Electrical Power as New Regional Sales Manager, Western Canada

Andrey Goreev Joins Mersen Electrical Power as Regional Sales Manager, Western Canada

June 6, 2025

MERSEN CANADA TORONTO INC. is pleased to announce effective June 2nd, 2025, Andrey Goreev has joined Mersen Electrical Power as Regional Sales Manager for the Western Canada Region. He will report to Tom Arbanas, Vice President of Distribution Sales and Customer Care, Canada.

Andrey Goreev has over 18 years of experience in industrial automation, control systems, and strategic sales leadership across global markets. Most recently, he held the role of Business Development Manager at Weidmüller Canada, where he led automation sales initiatives across Western Canada driving revenue growth, reducing sales cycle times, and expanding into emerging sectors like renewable energy. Prior to that, he served in progressively senior roles within Weidmüller, including Major Projects & Key Accounts Manager and Industry Manager for Power & Utilities in Russia. Andrey’s career began at Endress+Hauser, where he advanced from Field Sales Engineer to Regional Sales Manager, playing a key role in market expansion and managing high-value industrial clients.

His track record of ascending into progressively senior roles—including managing major projects and key accounts—demonstrates strong leadership, strategic thinking, and client relationship management, making him ideal for this role within Mersen. Andrey holds a Master of Business Administration (MBA) from Royal Roads University from Victoria, BC and a Bachelor of Engineering in Electrical Power Systems from South-Ural State University in Russia.

Andrey Goreev will be taking over this role from Mark Lipton, who is retiring after 24 years of service, end of June 2025.

For more information about Mersen, visit mersen.com.

Related Articles


Changing Scene

  • EcoVadis Awards Sonepar Group the Platinum Rating in Sustainability

    EcoVadis Awards Sonepar Group the Platinum Rating in Sustainability

    Thanks to Sonepar’s global efforts in sustainability, EcoVadis has awarded the Sonepar Group the Platinum rating in sustainability, placing them among the top 1% of highest-rated companies worldwide.  EcoVadis’ mission is to provide the world’s most reliable sustainability ratings, enabling companies to reduce risk, improve performance, and optimize their environmental and social outcomes. It evaluates how well companies integrate sustainability into their operations… Read More…

  • Eaton Announces Rahul Duggal to the Position of Business Unit Manager

    Eaton Announces Rahul Duggal to the Position of Business Unit Manager

    Rahul Duggal has been appointed to the position of Business Unit Manager for Commercial Products & Assemblies (CPA) and Power Distribution and Control Assemblies (PDCA) – Electrical Sector – Electrical Americas – Canada. In this new, growth-focused role, Rahul will have full product line accountability for CPA and PDCA offerings within Canada. He will be responsible… Read More…


Peers & Profiles