Andrey Goreev Joins Mersen Electrical Power as New Regional Sales Manager, Western Canada

Andrey Goreev Joins Mersen Electrical Power as Regional Sales Manager, Western Canada

June 6, 2025

MERSEN CANADA TORONTO INC. is pleased to announce effective June 2nd, 2025, Andrey Goreev has joined Mersen Electrical Power as Regional Sales Manager for the Western Canada Region. He will report to Tom Arbanas, Vice President of Distribution Sales and Customer Care, Canada.

Andrey Goreev has over 18 years of experience in industrial automation, control systems, and strategic sales leadership across global markets. Most recently, he held the role of Business Development Manager at Weidmüller Canada, where he led automation sales initiatives across Western Canada driving revenue growth, reducing sales cycle times, and expanding into emerging sectors like renewable energy. Prior to that, he served in progressively senior roles within Weidmüller, including Major Projects & Key Accounts Manager and Industry Manager for Power & Utilities in Russia. Andrey’s career began at Endress+Hauser, where he advanced from Field Sales Engineer to Regional Sales Manager, playing a key role in market expansion and managing high-value industrial clients.

His track record of ascending into progressively senior roles—including managing major projects and key accounts—demonstrates strong leadership, strategic thinking, and client relationship management, making him ideal for this role within Mersen. Andrey holds a Master of Business Administration (MBA) from Royal Roads University from Victoria, BC and a Bachelor of Engineering in Electrical Power Systems from South-Ural State University in Russia.

Andrey Goreev will be taking over this role from Mark Lipton, who is retiring after 24 years of service, end of June 2025.

For more information about Mersen, visit mersen.com.

Related Articles


Changing Scene

  • Electric Avenue Launches Incentive Program for EV Charging Installers

    Electric Avenue Launches Incentive Program for EV Charging Installers

    Electric Avenue has recently announced the official launch of its new Contractor Incentive Program, a first-of-its-kind initiative in the EV charging industry, built exclusively for contractors who have completed the company’s Installer Certification course. The program rewards certified installers for every verified and networked installation they complete, offering cash rebates, points, and tiered status benefits… Read More…

  • Leviton Canada Announces Trisha Hum as New Quotations Specialists, Lead

    Leviton Canada Announces Trisha Hum as New Quotations Specialists, Lead

    In a LinkedIn post, Leviton Canada was pleased to announce that Trisha Hum is taking on the role of Quotation Specialist, Lead. With her extensive product knowledge and years of experience, Trisha plays a key role in supporting the team’s day-to-day activities and serves as a trusted resource. Her strong business sense and practical approach… Read More…


Peers & Profiles