Canadian Electrical Wholesaler

December 5, 2021

EIN AD WN 400In November, the 2021 Virtual AD Supplier Summit Industrial & Safety–Canada Division event saw the formal launch of an important new initiative, the Women in Industry Network, aimed at fostering the empowerment and development of women in underrepresented industries within AD Canada’s divisions.

The event featured two panel discussions highlighting accomplished women from a variety of backgrounds within AD’s member and supplier ranks —including Marie-Claude Desrochers, president, Equipements Industriels Joliette; Cara Backman, marketing manager, Franklin Empire; Shelley Vallee-Ewing, district sales manager, Vista; Carol McGlogan, president & CEO, Electro-Federation Canada; Suzanne Jackson, key account manager, 3M; Kelly Robertson, president, Safety Express; Mary-Anne Damerchie, mortgage agent, Synergy Mortgage Group; Zoey Taylor, marketing manager, Riverside Millwork Group; Caitlin Cocchi, human resources manager, AD; and Haly Baran, marketing coordinator, AD Canada.

Topics ranged from the importance of mentorship and the secret to attaining work-life balance, to how partner organizations are incorporating diversity and inclusion in their corporate strategies.

The initiative is open to everyone from AD’s member and supplier community looking to make an impact in the area of supporting the success and development of women in fields regarded as traditionally male-dominated.

The virtual kickoff session hosted dozens of men and women from AD member and supplier organizations as part of the summit. Rob Dewar, president of AD Canada, said this initiative impacts him on a personal level.

“This network is significant for a number of reasons, but it is especially groundbreaking because it marks the first undertaking to span all three of our Canadian AD divisions—welcoming members, suppliers, staff, and board members from all backgrounds to unite to instigate meaningful change in an area that directly impacts each one of us,” says Dewar. “For me personally, I am blessed to have two sons and a daughter. My goal is to make sure that no door is ever closed on my daughter due to the mere fact that she is female. I am confident that with the help of this group, we will see a day where that is our reality.”

Driving change in the AD community

AD Canada’s Marketing Program Specialist Caroline Ebeid is spearheading the initiative and spoke on the strong impact the initial session had and what is in store for the network ahead.

“We are ecstatic that the kickoff was such a great success,” says Ebeid. “With the support of both women and men across AD Canada, we keenly anticipate the ability to prompt meaningful change in our community. We look forward to bringing our network members additional events, workshops, resources, and experiences, all with the dedicated goal of contributing positively to equaling the playing field.”

Panelist Suzanne Jackson of 3M Canada reflected on the strong impact the initial session had on attendees and panelists.

“The inaugural Women in Industry Network session was nothing short of motivating and inspiring,” said Jackson. “It was a privilege to be part of this talented group and a pleasure to listen to each of the other great women recount their moving stories. I think it is safe to say that we all gained something powerful from this session, and I cannot wait to see and hear about the significant strides this group will make toward its goal in the future.”

Additional launches coming soon

Next up on the network’s docket is the formal launch of the program to AD’s Plumbing & Heating–Canada and Electrical–Canada divisions, which is slated to take place this month. In 2022, the network looks forward to bringing the community a number of additional panel discussions, themed workshops, and guest speakers.

Please reach out to Caroline Ebeid at This email address is being protected from spambots. You need JavaScript enabled to view it. for further information on the initiative.

Photo (L-R, top to bottom): Caroline Ebeid and Rob Dewar of AD Canada kicked off the Women in Industry session and hosted panelists Marie-Claude Desrochers (Equipements Industriels Joliette), Cara Backman (Franklin Empire), Shelley Vallee-Ewing (Vista), Carol McGlogan (Electro-Federation Canada), Suzanne Jackson (3M), Kelly Robertson (Safety Express), Mary-Anne Damerchie (Synergy Mortgage Group), Zoey Taylor (Riverside Millwork Group), Caitlin Cocchi (AD) and Haly Baran (AD Canada).


GescanMeet Doug Palmer, Lighting Specialist for the Manitoba region working out of Gescan's Winnipeg office. He helps determine the most efficient and cost-effective lighting solutions for your commercial or industrial project. From new-build layouts to retrofit of existing spaces and interior/exterior lighting solutions, Doug provides a one-stop-shop of lighting expertise.

In addition, Doug supports the application process that allows business owners to receive rebates through Efficiency Manitoba’s Business Lighting Program.



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Statistics CanadaInvestment in building construction increased 4.0% in February, reaching $20.0 billion for the first time. Most provinces reported gains, with Quebec accounting for over 50% of the increase. On a constant dollar basis (2012=100), investment in building construction increased 3.9% to $12.7 billion.

Residential construction continues to show strength

Investment in single family homes rose 4.9% to $8.0 billion in February. Increases were posted in seven provinces, led by Ontario (+5.3%) and Quebec (+8.2%).


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HousingBy Linda Longo, Managing Editor, Electrical Trends

Electrical distributors who do big business with contractors and electricians in new home construction will struggle through another tumultuous year of trying to satisfy record-setting demand while facing down materials shortages. According to recent housing reports, home buyer demand remains strong, but supply chain troubles are holding back growth.

Nationally the numbers will be challenging while within specific markets there could be growth, but supply chain issues could dominate and prolong residential construction projects.


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Electric Shock Podcast Interviewby Daniela De Marco, Marketing Manager, EFC

"Electrical work is evidently dangerous. Electrocution is one of the top six causes of occupational deaths in Canada and the U.S." according to Canadian Standards Association & the U.S. Department of Health & Human Services (2012). More often than not, electrical workers are taking unnecessary risks by working on a job site energized. 

In EFC's electro|POD "Electric Shock" podcast episode, Gurvinder Chopra, VP of Standards and Regulation, and I connected with experts to explore this topic further. We interviewed Robert Mitchell from Electrical Safety Authority (ESA), the Safety and Technical Program Advisor, and Kaylyn Kretschmer...

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Franklin EmpireThe year was 1942 and Abraham Backman began humbly, working out of his garage in his Montreal home, until he slowly built up a volume of business to afford a modest storefront. This year Franklin Empire celebrates our 80th anniversary, with the 4th generation of family at the helm.

"Today, we are the largest independently owned electrical distributor in Canada, with over 500 employees, 23 branch locations, five assembly and repair shops. and an inventory investment exceeding $35 million," said the company via LinkedIn.



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With a total turnover  of more than US$ 339 million in 2021, Centelsa’s three manufacturing plants in Cali, Colombia and their distribution center in Ecuador will complement Nexans’ presence in Latin America. 

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