Canadian Electrical Wholesaler

Aug 25, 2020

E.B. Horsman & SonBy Blake Marchand

Bogdan Botoi is Division Manager for Automation and Control with E.B. Horsman out of British Columbia.

Before joining the company, Bogdan spent a number of years as an electrical engineer across different industries. Working as a lead designer with cREO in the semiconductor industry. “I did everything from system engineering to PLC design to motion control,” he noted. From there he took a job with a pharmaceutical company as senior medical devices engineer. “We developed new innovative medical devices and automation for production lines to build those devices.”

After three years, Bogdan moved industries once again, as an electrical engineering manager in power generation. It was in this role that he began taking on more of a management role. While still involved in commissioning and field work, he was responsible for leading a team of engineers as well as their in-house panel shop.

“It was very different,” he said. “I was looking for a change.

“I moved from medical devices, semiconductor industry where everything was clean, and the first thing I saw on the production floor was a generator larger than a locomotive. So, that was my new world.”

Bogdan noted he enjoyed the challenge.

“There was a lot to learn, I was managing this engineering group, coordinating 10 to 12 people, as well as being involved with the panel shop and the field crew for commissioning.

“It was challenging, it was interesting, it was good.”

Bogdan would then take a step up, taking a similar role with Wayjax as electrical engineering manager for Canada.

“I was deeply involved in all aspects of design and commissioning, but in more territories and different products,” he said in comparison to his previous power generation role.

In the meantime, Bogdan got an MBA with the intention of taking on more management positions, which would influence his decision to pivot his career in 2016 and take his current position with E.B Horsman & Son.

While with Wayjax, Bogdan was a customer of E.B Horsman & Son, and the company had an opening in BC for divisional manager for automation and control. This was interesting for Bogdan because it was an opportunity to use his experience as an engineer while taking on more of a business development role.

“That attracted me a lot. Because now I can use my experience, both in management and engineering to guide the group and get involved in all these industries. We are very much hands on, we are not your typical electrical distributor where you just sell stuff. We get down to the ‘nitty-gritty’ with the customer, to help them define their design.”

Bogdan elaborated on this last point, explaining, “For some of our customers I designed their system myself, just to help them with the initial stage. Where they couldn’t afford to pay someone to do it or they didn’t know exactly what they needed.”

Wholesale is becoming increasingly competitive with e-commerce being a major factor, and you’ll also see that manufacturers, in some instances, will sell directly to end-users. That increases the competition level.

“That creates a bit of a challenge because cost-wise you’re not as effective. On the other hand, with the added value we provide something more than other companies do. We have a very strong automation and controls group as well as process instrumentation, data communication and lighting.”

This is how a company like E.B Horsman & Son can distinguish itself, not just from other wholesalers, but within the overall competitive landscape.

“You don’t give me a part number and I sell you that part. No, we help you refine and define your system, find the proper solution and we’re very honest with our customers.

“This helps us establish trust.”

These types of services is particularly valuable given the pace of IIoT and the associated trends and technologies.

“The industry is going to transform quite a bit in the near future.” IoT, cloud computing, edge computing and these data driven technologies will undoubtedly impact the trend toward smart data. Alongside the focus customized solutions, like they are doing with Rittal and custom panels.

“It’s one thing to get the data, but it’s a different thing to know where to place it, how to use it, what you understand from it ” he said. “All these data analytics are going to be crucial for all the industries we are in.”

Understandably, this fluctuation and change is a major challenge for the industry, but one that Bogdan says is invigorating, “it gives you this energy to keep going and reinvent yourself.”

This email address is being protected from spambots. You need JavaScript enabled to view it. is Associate Editor with Kerrwil Electrical Group

Latest Articles

  • Prev
Consumer UVC germicidal devices are entering the market rapidly because of an increased demand for ...
We all understand how important PPE is keeping us safe during this pandemic. While we continue to ...
The coronavirus disease, COVID-19, caused by SARS-CoV-2, is a rapidly evolving global risk that ...
Manufacturing sales increased for the third consecutive month, rising 7.0% to ...
This article provides a concise summary of selected Canadian economic events, as well as ...
During any regular year, September marks a period of transition. We experience changing routines as ...
I joined the electricity sector after working for over a decade in other sectors, and my only ...
Canada has for many years been well served by independent agents. These representative firms are a ...
Last week Wesco held its first call detailing its results post merger with Anixter. This meeting ...
A little over a year ago I met Louis Beaulieu, Executive Director of Ouellet Canada, at ...

COVID ULConsumer UVC germicidal devices are entering the market rapidly because of an increased demand for sanitizing and germicidal capabilities in the face of COVID-19. But are they all safe?

UVC radiation (the most energetic in the UV spectrum; 180nm to 280 nm) is proven to have sanitizing and germicidal effects, and first proof of effectiveness against SARS-CoV-2 is emerging. Like many high energy devices, however, there are risks due to UVC exposure. For example, UVC over-exposure can cause damage to the eyes and skin, based on wavelength, intensity, proximity to the source, and time of exposure.

Read More


 

Investment In Building Construction - July 2020Total investment in building construction increased 1.8% to $15.1 billion in July. Residential sector investment increased 4.9% to $9.9 billion, while non-residential investment decreased 3.7% to $5.3 billion.

Construction activity has rebounded in the last few months, with investment in building construction remaining slightly lower than February 2020 levels, before COVID-19 construction restrictions were first put in place. On a constant dollar basis (2012=100), investment in building construction increased 2.0% to $12.4 billion.

Read More


 

 

Swati Vora-PatelBy Swati Vora-Patel

Personal protective equipment. We understand how important PPE is keeping us safe during this pandemic. While we continue to do our part to protect ourselves and those around us, counterfeit PPE is on the rise and has found its way into the supply chain: fraudulent COVID-19 testing kits, N95 masks, respirators, and even fake vaccines, which all pose a significant threat to the health and safety of unsuspecting global citizens.

Counterfeit activity and intellectual property crimes remain a growing issue in Canada and around the world. 

Read More


 

Changing Scene

  • Prev
E.B. Horsman & Son is excited to announce EMPOWER, their Employee Share Ownership Plan ...
What better way to celebrate the 25th Anniversary of Rittal System Ltd. in Canada than to be ...
Electro-Federation Canada (EFC) is pleased to announce the 7th Annual 2020 Marketing Awards Program ...
Leviton announced that Jean Belhumeur, president and chief of operations of Leviton Canada, will ...
Ouellet Canada is proud to announce the acquisition of Britech, a manufacturer and supplier of ...
Recently Tim MacDonald, President of Ideal Supply announced the appointment of Mike Smith to the ...
Liteline Corporation has announced the addition of Martin Parilak to their Canadian Regional Sales ...
The Task Force for a Resilient Recovery recommends five bold actions to help Canada “build ...
Late April 2020 ECM Industries acquired ILSCO. Since that time, they have been integrating the two ...
Since 1993, E.B. Horsman & Son(EBH) has been a proud supporter of BC Children’s Hospital ...
 

 

Martin Parilak  Liteline Corporation has announced the addition of Martin Parilak to their Canadian Regional Sales Team.

"Martin brings over 20 years of well respected electrical industry knowledge and experience to Liteline. Through his time spent in successful and progressive roles, as both a distributor and agent, Martin's experience will greatly compliment Liteline's growing product lines and will be of benefit to our agent network and customers of Western Canada," said National Sales Manager, Steve McMullen.

 

 

Read More


 

New Project 1Ouellet Canada is proud to announce the acquisition of Britech, a manufacturer and supplier of electric radiant heating systems in Canada.

Britech specializes in heating cables (floor, concrete and snow melting), electric thermal storage heating and self-regulating heating cables (roof and gutter de-icing).

"With this acquisition, we are demonstrating our commitment to growing and consolidating our relationship with our current customer base. It also allows us to continue offering quality products, innovative product design and industry-leading brands," said Louis Beaulieu, General Manager with Ouellet Canada.

Read More


 

 

Canadian College Task ForcesThe Task Force for a Resilient Recovery recommends five bold actions to help Canada “build back better” after the COVID-19 pandemic. Colleges can take the lead, to help meet the skills gap, and support communities transition to the low carbon economy.

What are the goals for the coalition? Rapidly implement and scale new curriculum and research initiatives relevant to a resilient recovery. Champion resilient recovery projects in line with the recommendations of the Task Force for a Resilient Recovery...

 

Read More


 

 

 

 

EBH DonationsSince 1993, E.B. Horsman & Son(EBH) has been a proud supporter of BC Children’s Hospital Foundation (BCCHF), helping provide the bestcare for children across British Columbia.

In EBH’s 120th Anniversary year, their employees,suppliers, and customers worked together to doubletheir annual fundraising efforts and donated over $100,000 to BCCHF. This significantly contributed to EBH reaching its cumulative donation of $1 million dollars!

 

 

 

Read More


 

Copper $US Dollar price per pound

Kerrwil Publications Great Place to Work. Certified December 2019 - December 2020

538 Elizabeth Street, Midland,Ontario, Canada L4R2A3 +1 705 527 7666
©2020 All rights reserved

Use of this Site constitutes acceptance of our Privacy Policy (effective 1.1.2016)
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Kerrwil