Canadian Electrical Wholesaler

Dec 9, 2019

LDS CBC Lighitng logo 400With over 60-years of experience in the lighting industry, CBC Lighting has established itself as a premier lighting wholesaler in Canada as well as the U.S. They are a company that is distinguished by its commitment to its customers and with a focus on providing solutions. This is a sentiment instilled by President, Abraham Schnitzler, who, throughout his long career, has prided himself not only on personal success but on the success of his clients.

 “The way we build relationships is not by being a vendor,” he says, “we build relationships by being a solutions provider.”

Abraham noted that about a quarter of their business will come from daily requests of companies that are in a jam. One of CBC Lighting’s distinguishing qualities is their ability to go the extra mile and getting the right products where they need to be. The other 75% will come from long-standing clients that rely on their daily stock. Due to their expertise and the way Abraham and his colleagues at CBC Lighting have conducted themselves throughout their careers, they are able to leverage longstanding relationships to help companies find the stock they need. They will bring product in from other areas of the country, drop ship, or even look globally. They will also leverage a network of similar companies to find stock when necessary. Whatever it takes to meet a client’s need. Which is what Abraham and CBC Lighting mean by providing solutions. They are a problem-solving company. And that’s what has made them a leading North American lighting wholesaler.

Abraham refers to CBC Lighting as a below radar supplier. They don’t sell to end-users, their clients are generally other wholesale companies and manufacturers, in particular those that supply to retail, municipal, and hospitality sectors – industries where lighting is not the core business.

They will also ship product without their branding, as if it is coming from their client. Which, in part, is what Abraham means by being a below radar supplier.CBC Lighing warehouse 400

“The way we operate is by far more a service-oriented company than a sales organization,” he explains. They don’t advertise or market like a typical wholesale company because they are serving the industry. However, Abraham noted they have recently updated their branding and website, which in the past they didn’t focus on very much. The reason being is that they see a void in the market for the services and solutions they provide.

Right now, manufacturers are not focused as much on traditional lighting as they are on new LED products and connected lighting etc., in part because price points are stagnating on the older models and traditional lamps. Major manufacturers are looking to new technology to find value and increase profit margins. However, those areas (traditional lighting) will typically still make up a significant portion of a manufacturer’s business. Another area where CBC can provide solutions is LED drivers. Manufacturers tend to focus on selling to OEMs when it comes to LED drivers. But CBC Lighting finds that, typically, LED drivers are the first component that will need replacing.

“There’s no proper channel for it,” explains Abraham, “meaning, the manufacturers are not pushing it – their pushing the OEMs to buy them, they’re not pushing the distribution side to buy them.”

The reason is that the quantities are too small to make sense financially for manufacturers, being a replacement item. “I get calls for 5 pieces or even 2 pieces, and I supply it because it’s a value add for our customers.”

CBC Lighting also provides solutions for manufacturers. “Let’s say any specific manufacturer has no stock, we can come in and supply it. Either because we know who might have it in stock, or we can bring it in from other places in the world,” explains Abraham, “because we understand the urgency. Let’s say there’s an opening of a new restaurant or a new store, or a hotel and they need to have it by a certain date – we would bend over backwards to help them get it.”

Another example Abraham provided was with respect to a municipality working with a supplier in an RFQ (Request for Quotation) situation. “Let’s say there’s a municipality looking for a yearly contract, and on that yearly contract there’s 75-line items – of those 75-line items, the distributor is fine with 60 or 70 but they still need to fulfil the last few to complete the RFQ.”

“That’s where they come to us and say, ‘what can you do on these.’ If they go to their competitors, they will be gouged on those items.”

Another area where they separate themselves from competition is that they don’t have corporate policy to abide by on orders. For example, they won’t set minimum order amounts, daily deadlines etc. If they get an order at 4:45pm, they’ll still ship it. Abraham noted that might not mean they can move 20 pallets, but a couple boxes here and there at the end of the day is another value add for their customers.

Ultimately, CBC Lighting’s business is built on respect for their clients and a commitment to the industry. A reputation Mr. Schnitzler has well established, with CBC Lighting and throughout his professional career leading up to where he is now. That integrity is how they have firmly established themselves as a premier supplier and are poised to continue that growth.  

Photo: CBC Lighitng's warehouse at their headquarters in Montreal

www.cbclighting.com

Latest Articles

  • Prev
Leviton Canada announced the availability of its second generation eBusiness platform, Leviton B2B. ...
The electrical market is at the helm of innovation — from robotics and automation products that ...
Among the recipients of the 2021 Clean50 Awards announced last month is Carolina Gallo, Vice ...
The challenges facing industry at the moment are tough: supply chain disruptions, recurring ...
It is April 1, 1961, when an international success story begins in a small weaving mill in central ...
April has been a flagship month for new milestones: it has been one full year since many of us ...
Everyone likes to talk about their successes, and I am no exception. The road to success, however, ...
Earlier, we talked about the impact of distributors and their customers working remotely and how ...
In an industry where profit is defined as pennies, adding pennies to the bottom line makes the ...
March 8 was International Women’s Day. This year’s theme #ChooseToChallenge encourages ...

Swati Vora-PatelBy Swati Vora-Patel

The electrical market is at the helm of innovation — from robotics and automation products that support advanced manufacturing to smart technology in homes and businesses, our industry leads innovation and competitiveness in Canada.

With advanced electrical and automation products shaping how we work, live and play, our industry is continually at the forefront of designing technologies that meet the needs of Canadians today.

 

 

Read More


 

Michelle BraniganBy Michelle Branigan

A career seeker looking for a job. An HR manager looking to hire. Both are looking to fill a need quickly, effectively and as cost efficiently as possible. The career seeker needs to pay their rent or mortgage, and the HR manager knows the cost to the business of the wrong hire.

This is where the need for a well-written job description comes in. All too often job descriptions are outdated, listing requirements that are no longer valid, or failing to accurately portray a clear description of the role and employer expectations.

Read More


 

 

 
Carolina GalloBy Line Goyette

Among the recipients of the 2021 Clean50 Awards announced last month is Carolina Gallo, Vice President Government and Institutional Relations Canada, for Hitachi ABB Power Grids Canada. CEW reached out to Gallo, about the experience. But first, a little about the Clean50 Awards.

These annual awards recognize Canadian leaders in sustainability for their contributions over the prior two years. 

 

 

Read More


 

Changing Scene

  • Prev
Liteline has announced the promotion of Evan Sadofsky to Regional Sales Manager for Eastern Canada, ...
Electric Mobility Canada (EMC) and Electro-Federation Canada (EFC) have announced a new ...
Frank Dunnigan, CEO of Techspan Industries Inc., is pleased to announce the appointment of Sean ...
Deschenes Group Inc. (DGI) proudly announces the acquisition of Marcel Baril Ltée (Marcel Baril) ...
Electro-Federation Canada (EFC) represents electrical and automation manufacturers, distributors ...
LEDVANCE LLC, the maker of SYLVANIA general lighting in the US and Canada, announced Charlie Harte ...
Electro-Federation Canada (EFC) once again held its Annual General Meeting virtually this year on ...
It is with great emotion that after 40 years of combined service and leadership of Ideal Supply, ...
Managing change requires a set of soft skills that enables you to harness a growth mindset and the ...
Liteline has announced they will be establishing a Western Canada Regional Office and Distribution ...
 

 

Wayne Long and Jim BenderIdeal Supply is proud to announce that as of January 1, 2021 they have appointed a new Sales Manager for both the Electrical and Industrial divisions.

Wayne Long (left) will serve as thier Electrical Division Sales Manager. Wayne spent 11 years with Ideal Supply in the early years of his career, and was with Benshaw Canada for 20 years in senior sales management roles in Canada and the USA before re-joining Ideal in 2017, as thier Industrial Division Sales Manager. Long is a seasoned executive and has a proven track record of building strong relationships with customers and suppliers, and as a coach to sales teams to grow businesses.

 

Read More


 

OmnicableOmni Cable located in Brampton, ON, is proud to announce it received IMARK’s 2020 Order of the Golden Maple Leaf Award in its first year eligible for the award.

The Order of the Golden Maple Leaf Award is an annual award that is presented to all IMARK suppliers who meet the set requirements, including supporting members and participating in IMARK Canada’s marketing programs.

 

 

 

Read More


 

 

POW-R-Line CS Switchboards by EatonThe Solution to Your Switchboard Needs Now and for the Future.

Introducing Eaton’s Pow-R-Line CS switchboard, the most compact, expandable, service entrance and distribution solution in Canada. This versatile design allows for top or bottom service entrance cables, and expansion sections to the main structure to suit any design requirement.

Eaton’s Pow-R-Line CS switchboard provides a space-saving design advantage with a smaller footprint than any comparable switchboard in the market.

 

Read More


 

LitelineLiteline has announced they will be establishing a Western Canada Regional Office and Distribution Center. Currently under construction in Langley, British Columbia, the new facility will service British Columbia to Saskatchewan in Canada, as well as the Pacific Northwest and California in the United States.

"As we lightly refer to the facility as “BC/DC”, the new operation will relieve some load for our 160,000 sq ft HQ in Richmond Hill, Ontario, and our other distribution points in Montreal, QC, and Dallas, TX," said the company via press release. 

 

 

Read More


 

Copper $US Dollar price per pound

Kerrwil Publications Great Place to Work. Certified December 2019 - December 2020

538 Elizabeth Street, Midland,Ontario, Canada L4R2A3 +1 705 527 7666
©2021 All rights reserved

Use of this Site constitutes acceptance of our Privacy Policy (effective 1.1.2016)
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Kerrwil