Canadian Electrical Wholesaler

Apr 8, 2021

Swati Vora-PatelBy Swati Vora-Patel

April has been a flagship month for new milestones: it has been one full year since many of us began working from home; Zoom and other such virtual platforms have been in play for a year to keep us connected – and the reliance on digital systems has heightened over the past year to populate the influx of online catalogues and eCommerce sites.

April also marks one year since I took over the reins of EFC’s Supply Chain Network to support the electrical industry’s digital transformation journey. Recently, EFC invited the Industry Data Exchange Association (IDEA) to share one-year milestones since the launch of IDEA Connector last April. IDEA Connector is a next-generation master data management platform that was specifically designed to support industry data standards, facilitate rapid information exchange between trading partners, and increase digital sales in the electrical, plumbing and HVAC channels. Today, over 70% of EFC distributor members use IDEA Connector to access their suppliers’ product information.

IDEA Connector is known to improve operational efficiencies and data transparency so businesses can share product information with channel partners and speed up decisions to respond to changing demands. As digital transformation continues to accelerate and the need for a broader range of accurate data heightens, IDEA has recently introduced the following upgrades to address product data limitations and data quality concerns:

1. Unlimited data imports — IDEA Connector now allows manufacturers to submit all SKUs and attributes at no additional charge. IDEA Connector houses 2.6 million SKUs from 230 manufacturers across 700 brands, feeding digital systems across electrical, plumbing and HVAC markets. In addition to the millions of SKUs currently in IDEA Connector, manufacturers can now also include technical drawings, multiple images (3D, thumbnails…), warranty information, videos, IMAP pricing, certifications (UL, Prop 65…), and multilingual content (French...).

2. Coming soon! Data integrity hub — IDEA Connector now features a 1:1 hub that serves as a direct line of communication between manufacturers and distributors to relay problems and issues with product information. The hub allows distributors to report product data issues quickly and easily to the source by reporting item-level data integrity concerns and prioritizing them with the manufacturer. Manufacturers receive real-time alerts so their team can instantly reply and are also provided with reporting and summary views of data concerns.

3. Future roadmap — IDEA will be implementing the following new measures in the months to come to improve data quality and data quantity within IDEA Connector:

• Developing a comprehensive reporting dashboard.

• Simplifying data loading, management and extraction by developing more ways to interface with IDEA Connector, including additional interface options, a manufacturer portal for automated loading, and Smart Template Technology for Excel file sheet aggregation and extraction.

• Increasing product content quantity by adding more enriched SKUs, attributes and data fields, allowing unlimited marketing collateral, and offering new in-depth data procurement services.

• Validating a proof of concept to harmonize product data in IDEA Connector for Global Standards compatibility.

No speed bumps ahead: accelerate your digital transformation journey

Explore how your business can access product data to populate your digital systems and better serve your customers, contact IDEA’s Client Solutions Team at This email address is being protected from spambots. You need JavaScript enabled to view it. or call 866-479-0484.

Also, stay informed on the latest digital innovation by joining EFC’s Supply Chain Network

and expand your business’ digital footprint in the electrical channel. Learn how at www.electrofed.com/supplychainnetwork

Swati Vora-Patel is VP, Marketing & Channel Development, Electro-Federation Canada.

Contribute Your Product Knowledge to Develop the Industry’s Harmonized Data Model (HDM)

IDEA Harmonized Data ModelHave you heard about the industry’s Harmonized Data Model (HDM) initiative? IDEA, in partnership with NAED, is calling all product experts to get involved and be recognized by the industry. People who join the Product Expert Task Force will impact the future of the electrical distribution channel.

In the next 6 months, subject matter experts (SMEs) will be harmonizing the categorization for dozens of product categories. It’s an opportunity for industry experts to participate as a SME in the HDM initiative.

 

 

 

For more information Go Here.


 

 

McKenna

By Rhonda Cox, Regional Sales Manager, Western Canada, EGLO Canada

It is with pleasure that EGLO Canada annouces the nomination of McKenna Agencies as our representation in the specification market as well as electrical distributor channel for the markets of Alberta, Yukon, Northwest Territories and parts of B.C.

Covering various interveners within the specification market (engineers, architechts and designers), McKenna Agencies is a privately-owned-andoperated company whose history under its current ownership dates back to 1988. 

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Sonepar CioffiRenato

Sonepar has officially signed an agreement for the acquisition of 100% of shares in CioffiRenato. Founded in 1974, CioffiRenato is a company active in the distribution of electrical material operating in the Lecce province, with its headquarters in Casarano.

In 2021, with its two branches serving all the area, the company recorded sales of around €10 million. It employs 17 associates and 2 sales representatives. Thanks to this acquisition, Sonepar, already present in Puglia with six branches, will strengthen its business in the region.

 

 

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Chris Farrah

Electrozad have recently announced the retirement of Sales Representative Chris Farrah, on July 29th, 2022. Chris began his career with Electrozad on February 20th, 1983. His first position was doing deliveries as a truck driver, then advanced to a warehouse position, then a Customer service/Counter sales representative.

Finally in 1991, Chris was promoted to the position of Sales Representative where he continued to excel and increase his relationships with customers and vendors for the remainder of his career. Chris had been a valuable member not only of Electrozad's business but of the Electrozad family too. 

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Franklin Electric

 

Franklin Electric Co., Inc. released its third annual Sustainability Report this month, once again providing transparency, insight and data related to the Company’s performance toward Environmental, Social and Governance (ESG) initiatives and goals. The commitment to these initiatives and goals led the Company to be named to Newsweek’s 2022 list of America’s Most Responsible Companies.

This year’s report includes several details related to product advancements, employee health and wellness programs, and manufacturing initiatives. 

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Doug Bunting

I am pleased to announce the appointment of Doug Bunting as Senior Sales Manager, Western Ontario District effective Aug 2nd, 2022. Doug will continue to report directly to me. Doug is a well-known industry veteran who has held many leadership positions over his 35 years with Westburne.

In this role, Doug will drive commercial sales activities and will help recruit, mentor, and develop our team of commercial account managers, branch staff, and project managers. He will focus on accelerating sales growth in the Western Ontario District and will play a key role in supporting vendor and customer relationships.

 

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Greg Parsons

It is with mixed feelings that Stanpro recently announced that Greg Parsons, Vice-President of Sales, will be retiring at the end of the year. Greg has been with Stanpro for the last 18 years as well as four years with Standard prior to joining Stanpro. Greg has been a key contributor to the success and growth Stanpro has known. He has been the face and leader of the sales force; he has built strong long-lasting relationships with customers and partners and he has been a pillar and mentor for many.

With Greg retiring, Stanpro are very pleased to announce the nomination of Adam Silverman as the National Sales Director. This nomination is effective immediately. 

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Jennifer Penton

Magic Lite is proud to announce the appointment of Jennifer (Jen) Penton to the position of National Sales Manager. Jen joins the team with a proven track record having spent the last 10 years in business development and project management with engineering consulting firm GHD.


Prior to this she earned a PhD at the University Of Western Australia. As the daughter of Magic Lite founder and CEO Tom Penton, Jen is very familiar with the company and its operations and is looking forward to bringing her passion and drive to the family company.

 

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AES Acquisition

RESA Power, LLC has recently announced the acquisition of Advanced Electrical Services, Ltd. Based in Alberta, Canada, Advanced Electrical Services (AES) is a NETA accredited company that has two locations in Calgary and Edmonton from which it has been providing electrical testing services since 2008 throughout Western Canada.

AES specializes in providing medium and high voltage services and products into the renewable energy, mining, commercial, utility, and oil & gas market segments in Western Canada. RESA Power was acquired by Investcorp, a leading global alternative investment firm, in December 2021 and this marks the first add-on acquisition under their ownership.

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