Canadian Electrical Wholesaler

Sept 11, 2020

Economy EventsThis article provides a concise summary of selected Canadian economic events, as well as international and financial market developments by calendar month. It is intended to provide contextual information only to support users of the economic data published by Statistics Canada. In identifying major events or developments, Statistics Canada is not suggesting that these have a material impact on the published economic data in a particular reference month.

All information presented here is obtained from publicly available news and information sources, and does not reflect any protected information provided to Statistics Canada by survey respondents.

COVID-19 timeline

• The Government of British Columbia announced on August 4 that it had formally extended the provincial state of emergency until August 18. On August 18, the Government further extended the state of emergency until September 1.

• The Government of the Northwest Territories announced on August 5 that it had extended the territory-wide Public Health Emergency until August 18. On August 18, the Government further extended the Public Health Emergency until September 1.

• The Government of Nunavut announced on August 6 that it had extended the territory's public health emergency until August 20. On August 21, the Government announced it had extended the public health emergency until September 3.

• The Government of Nova Scotia announced on August 8 that it was renewing the state of emergency until August 23. On August 21, the Government announced it was renewing the state of emergency until September 6.

• The Government of Manitoba announced on August 12 that it would extend the provincewide state of emergency for a period of 30 days.

• The Government of Ontario announced on August 20 that it was extending orders currently in force under the Reopening Ontario (A Flexible Response to COVID-19) Act, 2020 to September 22, 2020.

• The Government of New Brunswick announced on August 21 that the state of emergency mandatory order was renewed.

Selected COVID-19 responses

• The Government of Canada announced on August 20 that it will (i) be transitioning from the Canada Emergency Response Benefit (CERB) to an Employment Insurance (EI) program, effective September 27, 2020, to provide income support to those who remain unable to work and are eligible, and (ii) introducing a new suite of temporary and taxable recovery benefits to further support workers. The Government said that while it prepares for this transition, the CERB will be extended by an additional four weeks, providing a new maximum of up to 28 weeks of benefits.

• The Government of Canada announced on August 14 that it was extending reciprocal restrictions at the Canada-U.S. border until September 21, 2020.

• The Government of Canada announced on August 26 up to $2 billion in support for provinces and territories through the Safe Return to Class Fund. The Government said the fund is in addition to the more than $19 billion previously announced for the Safe Restart Agreement to help provinces and territories safely restart their economies.


• Calgary-based Suncor Energy Inc. announced that both upgraders at Base Plant remain online at minimum rates following a fire that occurred in the secondary extraction area on August 14. Suncor said it expects mined bitumen production to return to operation by early September.

• On August 24, the Government of Canada announced that it welcomes the World Trade Organization (WTO) panel ruling that U.S. countervailing duties against Canadian softwood lumber are inconsistent with the WTO obligations of the United States.


• Mississauga-based Maple Leaf Foods Inc. announced on August 18 that it had temporarily suspended pork exports to China on a voluntary basis due to recent protocols adopted by the Chinese government for Canadian processors that require any plant reporting a COVID-19 positive case to suspend exports to China temporarily.


• Toronto-based Porter Airlines announced it was updating its return-to-service date to October 7, from the previously announced target of August 31. Porter said it temporarily suspended operations as of March 21, due to COVID-19.

Other news

• The President of the United States announced the U.S. would re-impose the 10% ad valorem tariff on imports of non-alloyed unwrought aluminum articles from Canada. The President said the tariffs would take effect on August 16, 2020. The Government of Canada subsequently announced it intends to impose surtaxes against imports of aluminum and aluminum-containing products from the U.S., representing a proportionate amount of Canadian aluminum products affected by the U.S. tariffs. The Government of Canada said these countermeasures will take effect by September 16, 2020 and will remain in place until the U.S. eliminates its tariffs against Canada.

• On August 12, the Government of Ontario released its 2020-21 First Quarter Finances, which included additional investments in support of health care and jobs. The Government forecasts a $38.5 billion deficit in 2020-2021 and a contraction in real GDP of 6.6% in 2020.

• On August 27, the Government of Alberta released its 2020-21 First Quarter Fiscal Update and Economic Statement. The Government forecasts a $24.2 billion deficit in 2020-2021 and a contraction in real GDP of 8.8%.

• On August 27, the Government of Saskatchewan released its 2020-21 First Quarter Budget Update and Medium-Term Outlook. The Government forecasts a $2.1 billion deficit in 2020-2021 and a contraction in real GDP of 5.5%.

• Toronto-based Cineplex Inc. announced that all 164 Cineplex theatres and 1,687 screens across Canada would be open as of August 21.

• The Maritime Employers Association (MMA) announce that it and the Port of Montreal Longshoreman's Union had reached an agreement in principle on a seven-month truce ending the strike that began on August 10, 2020. The MMA said the port would be operational again from August 22.

• Unifor announced on August 22 that Unifor Local 597 members at Dominion grocery stores across Newfoundland began strike action.

• Smith Falls, Ontario-based Canopy Growth Corporation announced on August 28 that it would be opening 10 brick-and-mortar retail cannabis locations across Alberta over the next week.

United States and other international news

• U.S. President Donald J. Trump declared that a major disaster exists in the State of California and ordered Federal aid to supplement State, tribal, and local recovery efforts in the areas affected by wildfires beginning on August 14, 2020, and continuing.

• U.S. President Donald J. Trump declared that an emergency exists in the States of Louisiana, Mississippi, and Texas and ordered Federal assistance to supplement State, tribal, and local response efforts due to the emergency conditions resulting from Tropical Storms Marco and Laura beginning on August 22, 2020, and continuing.

• The Bank of England's Monetary Policy Committee (MPC) voted to maintain the Bank Rate at 0.1%. The MPC also voted to continue with the existing programmes of UK government bond and sterling non-financial investment-grade corporate bond purchases, financed by the issuance of central bank reserves, maintaining the target for the total stock of these purchases at £745 billion.

• The Reserve Bank of Australia (RBA) maintained the target for the cash rate and the yield on 3-year Australian Government bonds at 0.25%. The last change in the target for the cash rate was a 50 basis points reduction in March 2020.

• The Reserve Bank of New Zealand left the Official Cash Rate (OCR), its main policy rate, unchanged at 0.25% and expanded the Large Scale Asset Purchase (LSAP) programme up to NZD $100 billion. The last change in the OCR was a 75 basis points reduction in March 2020.

• The Executive Board of Norway's Norges Bank decided to keep the policy rate unchanged at 0.0%. The last change in the policy rate was a 25 basis points reduction in May 2020.

• Atlanta, Georgia-based The Coca-Cola Company announced structural changes that will result in the reallocation of some people and resources, which will include voluntary and involuntary reductions in employees. The company said the voluntary separation program will be first offered to approximately 4,000 employees in the United States, Canada and Puerto Rico.

• New Jersey-based Bed Bath & Beyond Inc. announced a workforce reduction of approximately 2,800 roles from across its corporate headquarters and retail banner stores, effective immediately.

Financial market news

• West Texas Intermediate crude oil closed at USD $42.61 per barrel on August 31, up from a closing value of USD $40.27 at the end of July. Western Canadian Select crude oil traded in the USD $29 to $34 per barrel range throughout August. The Canadian dollar closed at 76.68 cents U.S. on August 31, up from 74.60 cents U.S. at the end of July. The S&P/TSX composite index closed at 16,514.44 on August 31, up from 16,169.20 at the end of July.

Source: Statistics Canada,

Photo: Pixabay

David Gordon New 400Everyone is an expert in pricing. It’s either too high or too low based upon your role. Salespeople like it low. Management wants it high. The customer wants it “right” which, usually means “competitive” or “It’s reasonable for the value I am receiving.”

And the term “value” is intriguing as it infers that you understand
• the value that you bring
• the value that your product / service brings
• the competitive landscape (which also includes alternatives and inertia)

But I digress. 

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COVID ULConsumer UVC germicidal devices are entering the market rapidly because of an increased demand for sanitizing and germicidal capabilities in the face of COVID-19. But are they all safe?

UVC radiation (the most energetic in the UV spectrum; 180nm to 280 nm) is proven to have sanitizing and germicidal effects, and first proof of effectiveness against SARS-CoV-2 is emerging. Like many high energy devices, however, there are risks due to UVC exposure. For example, UVC over-exposure can cause damage to the eyes and skin, based on wavelength, intensity, proximity to the source, and time of exposure.

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Investment In Building Construction - July 2020Total investment in building construction increased 1.8% to $15.1 billion in July. Residential sector investment increased 4.9% to $9.9 billion, while non-residential investment decreased 3.7% to $5.3 billion.

Construction activity has rebounded in the last few months, with investment in building construction remaining slightly lower than February 2020 levels, before COVID-19 construction restrictions were first put in place. On a constant dollar basis (2012=100), investment in building construction increased 2.0% to $12.4 billion.

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Swati Vora-PatelBy Swati Vora-Patel

Personal protective equipment. We understand how important PPE is keeping us safe during this pandemic. While we continue to do our part to protect ourselves and those around us, counterfeit PPE is on the rise and has found its way into the supply chain: fraudulent COVID-19 testing kits, N95 masks, respirators, and even fake vaccines, which all pose a significant threat to the health and safety of unsuspecting global citizens.

Counterfeit activity and intellectual property crimes remain a growing issue in Canada and around the world. 

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Changing Scene

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Martin Parilak  Liteline Corporation has announced the addition of Martin Parilak to their Canadian Regional Sales Team.

"Martin brings over 20 years of well respected electrical industry knowledge and experience to Liteline. Through his time spent in successful and progressive roles, as both a distributor and agent, Martin's experience will greatly compliment Liteline's growing product lines and will be of benefit to our agent network and customers of Western Canada," said National Sales Manager, Steve McMullen.



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New Project 1Ouellet Canada is proud to announce the acquisition of Britech, a manufacturer and supplier of electric radiant heating systems in Canada.

Britech specializes in heating cables (floor, concrete and snow melting), electric thermal storage heating and self-regulating heating cables (roof and gutter de-icing).

"With this acquisition, we are demonstrating our commitment to growing and consolidating our relationship with our current customer base. It also allows us to continue offering quality products, innovative product design and industry-leading brands," said Louis Beaulieu, General Manager with Ouellet Canada.

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Canadian College Task ForcesThe Task Force for a Resilient Recovery recommends five bold actions to help Canada “build back better” after the COVID-19 pandemic. Colleges can take the lead, to help meet the skills gap, and support communities transition to the low carbon economy.

What are the goals for the coalition? Rapidly implement and scale new curriculum and research initiatives relevant to a resilient recovery. Champion resilient recovery projects in line with the recommendations of the Task Force for a Resilient Recovery...


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EBH DonationsSince 1993, E.B. Horsman & Son(EBH) has been a proud supporter of BC Children’s Hospital Foundation (BCCHF), helping provide the bestcare for children across British Columbia.

In EBH’s 120th Anniversary year, their employees,suppliers, and customers worked together to doubletheir annual fundraising efforts and donated over $100,000 to BCCHF. This significantly contributed to EBH reaching its cumulative donation of $1 million dollars!




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Nathan SalmonNathan Salmon has been appointed General Manager, Rexel Atlantic. Nathan joined Rexel in 2016 and brought along over a decade of related distribution, management and supply chain experience. 

At first, he was responsible for the Dartmouth and Halifax locations where he was able to bring about significant growth and stability. In 2019, Nathan was promoted to a Regional Manager role leading and overseeing the Nova Scotia and Newfoundland branches. 


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Peers & Profiles

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Electrimat is an independent Quebec-owned company that has specialized for 40 years in the ...
In July, Eaton announced that Vice President, Channel – Electrical Sector, Matt Cleary would be ...
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CEW 18 PP TimKing 400By Line Goyette

Tim King, Southwire Canada’s new President and first Canadian to assume the role, has taken the helm in the midst of the midst of the COVID-19 health crisis.

Previously, Tim served as Southwire Canada’s Director of Finance, HR and Administration. He has a background in economics and finance from Wilfred Laurier University. As a student, he was convinced that having a solid understanding of finance and economics would be an essential foundation to build his professional future. Over the course of his career, he purposefully acquired a broad range of skills, experience and knowledge to succeed in his new role.

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Will Green and Matt ClearyIn July, Eaton announced that Vice President, Channel – Electrical Sector, Matt Cleary (pictured on the left) would be retiring after 40 years with the company, and Will Green (pictured on the right) was appointed as his successor. CEW sat down with the colleagues and friends over the phone to discuss their relationship, the transition as well as gain insight into their views on the industry.

Cleary joined the company in 1981 as a sales engineer, working his way through various roles of increasing responsibility. Green, who previously served as Vice President, U.S. Channel Operations and U.S. Sales, North American Sales, has been through a number of customer-facing roles...

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