Canadian Electrical Wholesaler

June 11, 2020

John JefkinsBy John Jefkins

Remember the days when virtual was affiliated with online games, and science fiction movies such as The Matrix? Soon after came the arrival and evolving communication tools that are now part of our everyday personal and business DNA — LinkedIn, Facebook, Instagram and many more that are not even invented.

Pivot is the norm in today’s world. Personal and business are on a swivel. No one is immune to change in today’s environment. The dictionary defines pivot as rotate, spin, turn and twist. Most have experienced this firsthand: working from home, virtual Zoom meetings, increased online shopping, reduced face-to-face contact with physical distancing — the list goes on. 

For our industry, this is also a pivotal time where many businesses are refocusing, re-evaluating, and seeking opportunities and grasping this new economic climate — grasping today’s situation and adapting with innovation, new processes and openness to new ideas and processes.

History is marked by tragedies and challenges that have given birth to innovation, from the printing press to industrial and electronic revolutions.

Talent is the number one identified game changer for electrical members of Electro-Federation Canada. The need for good young talent to populate our industry is driven by innovation and the tsunami of retirements.

Canadian post-secondary universities and colleges are physically closed due to COVID-19, with a shift to virtual learning. Students have lost employment impacting income and much needed experience.

Need births opportunity. This is the case with virtual internships. EFC partners with an organization, Riipen, with an excellent demonstration of pivoting an existing business model to bring a solution for both indstry and students.

Imagine accessing bright young talent on short-term projects. Students are introduced to the electrical industry by working on meaningful project-based learning assignments. By providing valuable remote work experiences, students are also prepared to enter the workforce.

This is a powerful and cost-effective method for combining the power of technology and great young minds in your business. During a virtual internship, a student or group of students will work exclusively as part of your team to tackle a specific problem for a set number of hours. Virtual internships can provide the flexibility required to get businesses help with minimal supervisory time and provide students with a valuable learning opportunity.

Internships can be either paid or unpaid credit bearing, meaning the students internship is part of an academic course they get credit for. 

In today’s challenging business climate, virtual internships provide affordable project execution. It is so simple yet beneficial:

1. Determine a business need or growth area to explore. Focus on specific occupational gaps in your business in areas such as marketing, human resources, operations, or data analysis.

2. Working with EFC partner Riipen, partner with a local Canadian university or college and get matched with a student or group of students who will work on your project need.

3. Set timelines and deliverables.

4. Although there’s no requirement to hire or engage with the student full time after the project, doing so provides the opportunity to access a talent pool for future needs and projects.

Virtual internships provide real-world tasks for students to experience the electrical industry and your organization firsthand as a viable career destination upon graduation.
Our Canadian students need support during this unprecedented time. Virtual internships provide businesses with access to the future workforce while bringing valuable new insights and addressing project-based needs for your business.

For more information, access the Virtual Internship webinar presented by Riipen at an Electro-Federation Canada Human Resources Network meeting at

John Jefkins is VP Member Engagement & Corporate Partnerships, Electro-Federation Canada.

Swati Vora-PatelBy Swati Vora-Patel

The electrical market is at the helm of innovation — from robotics and automation products that support advanced manufacturing to smart technology in homes and businesses, our industry leads innovation and competitiveness in Canada.

With advanced electrical and automation products shaping how we work, live and play, our industry is continually at the forefront of designing technologies that meet the needs of Canadians today.



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Merertu Mogga FrissaBy Merertu Mogga Frissa

Someone once asked me why we struggle with diversity and inclusion in Canada. My response was that we have never taken the time to discuss the value of both as a society. While Canada identifies itself as a multicultural country, the diverse make-up of the population itself is made to exist in a vacuum and outside of what multiculturalism seeks to achieve.

This oversight forces the discussion about racism to exist within the limits of communities impacted by it while completely removing it from conversations at social and institutional levels.

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Business Openings - March 2021In March 2021, the number of business openings increased by 1.6%, as public health restrictions were less restrictive in many provinces compared with earlier in the year. After rising steadily over the previous three months, the number of business closures edged down 0.7% in March. The number of active businesses in March was 1.3% below the level observed before the COVID-19 pandemic.

The decrease in business closures from February to March 2021 was relatively widespread across provinces and territories, with the exception of Yukon, Saskatchewan and British Columbia, where closures increased slightly.

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Catalyst For ChangeBy John Kerr

At this time of year my colleagues and I here at Kerrwil are in the final throes of producing Pathfinder, the annual benchmarking report we publish in collaboration with Electro-Federation Canada (EFC).

After reviewing the changes and the recent acquisitions and moves of the past year through the lens of COVID, I share below some notes on milestones of the past year. They provide context for what I see as a new direction the industry may be taking.

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David GordonBy David Gordon

As we transition from the pandemic many wonder about the future of sales, meaning, “What will the sales process (sales model) look like in the future,” and, essentially, “What is the role of / for outside salespeople?”

In reality, this question was asked pre-pandemic as management lamented that Sales wasn’t being as productive as they desired. Companies are always seeking to improve their processes, whether it is having salespeople better penetrate accounts, identify and call on new customers, use a different (new?) sales method...

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Changing Scene

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Schneider Electric Canada, together with the France Canada Chamber of Commerce Ontario ...
Agents of Change is an event for stakeholders from Canada's electricity and beyond to build ...
Schneider Electric is introducing a personalized digital experience for logged in customers ...
Effective August 1st, 2021, Resilient Sales Corp, led by its Principal Sean Atkinson, will serve as ...
Innovair Corporation is a major supplier of air conditioning and heat pump equipment in Latin ...
Service Wire is proud to announce that Kerith Richards has been selected as one of tED Magazine’s ...
Stanpro (Standard Products Inc.) announced the start of its 60th anniversary celebrations. ...
Calling all Members of Electro-Federation Canada! Showcase your marketing programs and demonstrate ...
AD’s electrical team hosted the 2021 Virtual AD Spring Network Meeting April 21-22, welcoming over ...
Arkadiusz Turoczy has joined ECS Electrical Cable Supply Ltd. as the company’s ECS team as Regional ...


AD Spring Network Meeting  AD’s electrical team hosted the 2021 Virtual AD Spring Network Meeting April 21-22, welcoming over 300 member attendees from U.S., Canada and Mexico.

While the meeting itself took place over two days, AD hosted weekly strategic supplier webinars for several weeks leading up to the meeting, where AD members heard updates from supplier partners on market conditions, plans to win with AD and opportunities available in areas like training, unique products and AD program participation and engagement.



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Arkadiusz TuroczyArkadiusz Turoczy has joined ECS Electrical Cable Supply Ltd. as the company’s ECS team as Regional Manager of the Quebec region, reporting to Rick Vascotto, Executive Vice-President Sales, Eastern Canada.

Arkadiusz will be responsible for leading the sales organization in the Quebec region, working closely with Marie-Claude Marois and Rick Vascotto, to continue growing market share in the Quebec region and building business. Arkadiusz has industry experience working with Future Electronics as a sales manager and most recently as an international account manager. He will be located at his home office in Montreal.

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ABB RailWith passengers' safety, reliability and sustainability at the forefront, ABB delivered its traction power substation, the electrical heart of the Finch West LRT in northwest Toronto.

In collaboration with CYMI, a Grupo ACS company specializing in rail electrification systems, ABB successfully installed the traction power substation of the Finch West Light Rail Transit (LRT) project. After achieving this important milestone, ABB is on track to deliver the balance of the traction power substations that will ensure continued support for the new LRT line in 2023.


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EFCRegister today for this whole new virtual experience, featuring dynamic speakers, sought-after keynotes, concurrent learning tracks, expanded programming and more.

Learn from a dynamic group of speakers about change management strategies and execution, risk management and forecasting, and diversity and inclusion practices.





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Peers & Profiles

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Illumisoft Lighting is an innovative company headquartered in Ottawa that focuses on suspended ...
Electrimat is an independent Quebec-owned company that has specialized for 40 years in the ...
In July, Eaton announced that Vice President, Channel – Electrical Sector, Matt Cleary would be ...
Mission Technical Solutions is a recently established sales agency founded by industry veteran ...
Omid Nadi, Trade Marketing Manager with Ledvance, is a Ryerson University grad coming out of their ...



Brett NicholdsBy Blake Marchand

Illumisoft Lighting is an innovative company headquartered in Ottawa that focuses on suspended ceiling troffer LED fixtures that utilize optical film technology to achieve a high level of performance and efficiency.

Their flagship product is the EcoWing, which is available for new construction and fixture in fixture retrofits. Their primary application target is office buildings, hospitals, and dealerships. Recent projects include the Department of National Defense building in Ottawa, AMPED Sports Lab, Queensway Carleton Hospital, and Surgenor Automotive Group.


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Jeffrey MoyleBy Line Goyette

“The ongoing integration of Rexel Utility into our Canadian business platforms has underscored our responsibility as an organization to find creative solutions for today’s challenges, as well as to prepare for tomorrow’s opportunities.”

This quote from Jeffrey caught my attention. Vice President, Supplier & Digital Strategy at Rexel Canada Electrical Inc., Jeffrey has extensive experience in the industry and is a graduate of the University of Western Ontario with a Master’s in Business Administration, focusing on internarial leadership.

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