Canadian Electrical Wholesaler

 

CEW LogoCanadian Electrical Wholesaler is published by Kerrwil Publications Limited and sponsored by Electro-Federation’s Canada’s Electrical Council. Published semi-monthly, Canadian Electrical Wholesaler reports on news and best practices, and provides market insight into the electrical channel in Canada.

Canadian Electrical Wholesaler is an online resource for electrical distributors, wholesalers and agents for industry news, product sourcing and technical know-how… all from a Canadian perspective. Canadian Electrical Wholesaler’s editorial team provides the right content within the right context. The team researches prevalent issues in the Canadian market and provides informative overviews to better update your organizations and your customers’ product choice and direction. We take supplier content and ensure it is current, accurate and targeted to our audience’s needs.

Our Sponsor
Electro-Federation Canada’s Electrical Council brings the overview and industry rapport that represents electrical equipment manufacturers and suppliers, electrical distributors and members of the Canadian electrical manufacturers’ representative association. The Council will continually guide and direct the team.

Our Publisher Kerrwil Publications Limited is celebrating 50 years of electrical industry involvement in 2014, with family ties spanning 70 years, with or on behalf of the electrical industry in Canada. Kerrwil has been recognized as a leading proponent of best industry practice in publishing through its involvement in Magazines Canada and Canadian Business Press.

Founded in May 1964 by J.W. Kerr, Jim Wilson, President of Canada Electric and James Wilson, President of the Canadian Electrical Contractors Association, Kerrwil Publications Limited has grown into Canada’s oldest privately held publishing company.

Being a member of the industry first and publisher second has separated us from every competitor we have had. Leading the industry, challenging the status quo and building with a focused eye on the future is what has made Kerrwil a well-established and respected name in Canadian publishing community.

Kerrwil has been active in many industry associations including the Canadian Business Press, which both J.W. (Jack) Kerr and John Kerr served as Chairmen. Kerrwil is an active member today with the Canadian Business Press, Magazines Canada, BPA Worldwide, and the Canadian Circulations Audit Board.

Kerrwil has nurtured its reputation for being the best at what we do. Understanding and meeting our readers’ and advertisers’ expectations, and providing new methods and solutions that generate above average returns, are what we do in print, online, and on site.

While our mandate is to serve the industry first, decades of publishing expertise has led to establishing best practices in publishing in print and online that dramatically separate us from the competition. Today, we remain committed to the principles that have brought us this far:

  • Ongoing investment in audited circulation
  • Delivering editorial excellence and authority
  • Actively support the industries we serve
  • Setting the benchmark for best practices in publishing
  • Researching, evaluating and sharing superior market knowledge

Kerrwil is your market resource

Our Team


Line Goyette, Managing Editor: Line’s role is to guide and direct the ongoing content and work with our editorial team. She rejoins Kerrwil with a solid working knowledge of Canada’s electrical industry. A career journalist based in Montreal, Line will be instrumental in sourcing and managing the ongoing content presented in our specialized weekly and monthly newsletters. Line will work with our team of newsletter coordinators and social media team. Feel free to connect with Line directly at This email address is being protected from spambots. You need JavaScript enabled to view it..

Scott Williams, Associate Editor: A career business-to-business journalist, Scott brings a solid editorial and content quality discipline to the team. Working closely with all editors, Scott will assist in the creation of the weekly editorial schedule and plan, while reaching out to get the news and insight that matter. Scott’s knowledge of electrical safety will be invaluable to our audience. This email address is being protected from spambots. You need JavaScript enabled to view it..

Ethan Shaw, Online Editor. Ethan supports and manages content flow, and updates working closely with our editorial team to ensure the right content is on the site in a timely fashion. This email address is being protected from spambots. You need JavaScript enabled to view it.

Eileen Walsh, Advertising Coordinator:  Eileen brings an invaluable skill-set from her years of experience working in the Bay Street financial district.  She liaises with Kerrwil advertising salespeople, clients and internal staff to ensure exceptional client care. This email address is being protected from spambots. You need JavaScript enabled to view it.

John Kerr, Publisher: John’s long standing rapport and knowledge of the electrical market and his commitment to best practices in online publishing drive the electrical industry.ca initiative. His annual Pathfinder report has been the cornerstone of market data for many of the Canadian electrical industries leading companies. This email address is being protected from spambots. You need JavaScript enabled to view it..

Swati Vora-PatelBy Swati Vora-Patel

The electrical market is at the helm of innovation — from robotics and automation products that support advanced manufacturing to smart technology in homes and businesses, our industry leads innovation and competitiveness in Canada.

With advanced electrical and automation products shaping how we work, live and play, our industry is continually at the forefront of designing technologies that meet the needs of Canadians today.

 

 

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Merertu Mogga FrissaBy Merertu Mogga Frissa

Someone once asked me why we struggle with diversity and inclusion in Canada. My response was that we have never taken the time to discuss the value of both as a society. While Canada identifies itself as a multicultural country, the diverse make-up of the population itself is made to exist in a vacuum and outside of what multiculturalism seeks to achieve.

This oversight forces the discussion about racism to exist within the limits of communities impacted by it while completely removing it from conversations at social and institutional levels.

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Business Openings - March 2021In March 2021, the number of business openings increased by 1.6%, as public health restrictions were less restrictive in many provinces compared with earlier in the year. After rising steadily over the previous three months, the number of business closures edged down 0.7% in March. The number of active businesses in March was 1.3% below the level observed before the COVID-19 pandemic.

The decrease in business closures from February to March 2021 was relatively widespread across provinces and territories, with the exception of Yukon, Saskatchewan and British Columbia, where closures increased slightly.

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Catalyst For ChangeBy John Kerr

At this time of year my colleagues and I here at Kerrwil are in the final throes of producing Pathfinder, the annual benchmarking report we publish in collaboration with Electro-Federation Canada (EFC).

After reviewing the changes and the recent acquisitions and moves of the past year through the lens of COVID, I share below some notes on milestones of the past year. They provide context for what I see as a new direction the industry may be taking.

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David GordonBy David Gordon

As we transition from the pandemic many wonder about the future of sales, meaning, “What will the sales process (sales model) look like in the future,” and, essentially, “What is the role of / for outside salespeople?”

In reality, this question was asked pre-pandemic as management lamented that Sales wasn’t being as productive as they desired. Companies are always seeking to improve their processes, whether it is having salespeople better penetrate accounts, identify and call on new customers, use a different (new?) sales method...
 

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Changing Scene

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Schneider Electric Canada, together with the France Canada Chamber of Commerce Ontario ...
Agents of Change is an event for stakeholders from Canada's electricity and beyond to build ...
Schneider Electric is introducing a personalized digital experience for logged in customers ...
Effective August 1st, 2021, Resilient Sales Corp, led by its Principal Sean Atkinson, will serve as ...
Innovair Corporation is a major supplier of air conditioning and heat pump equipment in Latin ...
Service Wire is proud to announce that Kerith Richards has been selected as one of tED Magazine’s ...
Stanpro (Standard Products Inc.) announced the start of its 60th anniversary celebrations. ...
Calling all Members of Electro-Federation Canada! Showcase your marketing programs and demonstrate ...
AD’s electrical team hosted the 2021 Virtual AD Spring Network Meeting April 21-22, welcoming over ...
Arkadiusz Turoczy has joined ECS Electrical Cable Supply Ltd. as the company’s ECS team as Regional ...
 

 

AD Spring Network Meeting  AD’s electrical team hosted the 2021 Virtual AD Spring Network Meeting April 21-22, welcoming over 300 member attendees from U.S., Canada and Mexico.

While the meeting itself took place over two days, AD hosted weekly strategic supplier webinars for several weeks leading up to the meeting, where AD members heard updates from supplier partners on market conditions, plans to win with AD and opportunities available in areas like training, unique products and AD program participation and engagement.

 

 

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Arkadiusz TuroczyArkadiusz Turoczy has joined ECS Electrical Cable Supply Ltd. as the company’s ECS team as Regional Manager of the Quebec region, reporting to Rick Vascotto, Executive Vice-President Sales, Eastern Canada.

Arkadiusz will be responsible for leading the sales organization in the Quebec region, working closely with Marie-Claude Marois and Rick Vascotto, to continue growing market share in the Quebec region and building business. Arkadiusz has industry experience working with Future Electronics as a sales manager and most recently as an international account manager. He will be located at his home office in Montreal.

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ABB RailWith passengers' safety, reliability and sustainability at the forefront, ABB delivered its traction power substation, the electrical heart of the Finch West LRT in northwest Toronto.

In collaboration with CYMI, a Grupo ACS company specializing in rail electrification systems, ABB successfully installed the traction power substation of the Finch West Light Rail Transit (LRT) project. After achieving this important milestone, ABB is on track to deliver the balance of the traction power substations that will ensure continued support for the new LRT line in 2023.

 

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EFCRegister today for this whole new virtual experience, featuring dynamic speakers, sought-after keynotes, concurrent learning tracks, expanded programming and more.

Learn from a dynamic group of speakers about change management strategies and execution, risk management and forecasting, and diversity and inclusion practices.

 

 

 

 

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Peers & Profiles

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Illumisoft Lighting is an innovative company headquartered in Ottawa that focuses on suspended ...
Electrimat is an independent Quebec-owned company that has specialized for 40 years in the ...
In July, Eaton announced that Vice President, Channel – Electrical Sector, Matt Cleary would be ...
Mission Technical Solutions is a recently established sales agency founded by industry veteran ...
Omid Nadi, Trade Marketing Manager with Ledvance, is a Ryerson University grad coming out of their ...

 

 

Brett NicholdsBy Blake Marchand

Illumisoft Lighting is an innovative company headquartered in Ottawa that focuses on suspended ceiling troffer LED fixtures that utilize optical film technology to achieve a high level of performance and efficiency.

Their flagship product is the EcoWing, which is available for new construction and fixture in fixture retrofits. Their primary application target is office buildings, hospitals, and dealerships. Recent projects include the Department of National Defense building in Ottawa, AMPED Sports Lab, Queensway Carleton Hospital, and Surgenor Automotive Group.

 

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Jeffrey MoyleBy Line Goyette

“The ongoing integration of Rexel Utility into our Canadian business platforms has underscored our responsibility as an organization to find creative solutions for today’s challenges, as well as to prepare for tomorrow’s opportunities.”

This quote from Jeffrey caught my attention. Vice President, Supplier & Digital Strategy at Rexel Canada Electrical Inc., Jeffrey has extensive experience in the industry and is a graduate of the University of Western Ontario with a Master’s in Business Administration, focusing on internarial leadership.

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