Canadian Electrical Wholesaler

 

A new brand campaign for Schneider Electric in North America will showcase the business and societal value of sustainability and efficiency by building on the company’s newly launched global brand strategy, Life Is On.

Through Life Is On, Schneider Electric will put the spotlight on the company’s customers, showcasing their ability to make an impact on their organizations, communities and society. It will highlight new technologies that enable distributed and connected energy that will redefine the way we live.

 

The Life Is On strategy builds on four brand attributes that characterize Schneider Electric:

•    Connectivity —Schneider Electric creates the interconnection of IT and OT (Operational Technology) to produce actionable information for better business results.
•    Sustainability— Schneider Electric helps sustain customer resources, reduce CO2 emissions, and better manage and ensure more livable environments.
•    Efficiency— Schneider Electric helps customers achieve better energy and process efficiency in their cities, businesses, plants, buildings and homes, with solutions that are simpler to use.
•    Reliability and safety— Schneider Electric builds and delivers safe, reliable products and solutions, from the simplest of switches to complex operational ecosystems.

The North American marketing and branding campaign will showcase customer and technology stories through viral videos, print and online advertising, email, corporate website, and event marketing and other out-of-home placements designed to help customers rethink the value of sustainability and efficiency.

Find out more:http://www.schneider-electric.com/b2b/en/campaign/life-is-on/life-is-on.jsp.

Gurvinder ChopraBy Gurvinder Chopra

This June, Canadians will commemorate Electrical Safety Month; June also marks the fourth month of the COVID-19 pandemic national lockdown. For many Canadians, working from home has become the new normal. As confinement continues, the demand for constant power feed to connect to the world we now live, work, and play in at home has grown substantially. Homes are being equipped with new technologies that offer plenty of benefits, but they also place high demand on electrical systems at home, potentially causing serious safety risks. 

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Building Permits - MarchThe total value of building permits issued by Canadian municipalities decreased 13.2% to $7.4 billion in March, with declines reported in seven provinces and two territories. The $1.1 billion national decrease was the largest since August 2014. This reflected notable drops in Ontario (-12.9%), Quebec (-18.1%) and British Columbia (-19.4%), which coincided with efforts to slow the spread of COVID-19.

 Value of residential permits down

The total value of residential permits decreased 13.1% to $4.6 billion in March.

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Harold HayesHarold Hayes, a stalwart of the electrical industry, passed away peacefully in Scarborough, Ontario at the age of 90 on May 9, 2020.

Harold joined the industry as an apprentice at age 18, working first for his father’s business, Power Cable Installations, and then for Comstock. Among his later accomplishments, he formed Federal Pioneer Electric’s electric heating division, served as president of the Ontario Electric League in 1985, and while in his 80s consulted for Intellimeter Canada Inc.

 

 

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Sarah SilversteinBlake Marchand

Sarah Silverstein is a principal with Liteline along side her two brothers Mark and Daniel. Together, they lead the company founded by their father, Steve Silverstein, who retired in 2018.

Although she initially pursued a career in outdoor education, Sarah was instrumental in the company’s expansion into architectural lighting and the U.S. market. She joined Liteline as a project manager in between stints working in outdoor education. Now she leads Liteline’s U.S. distribution arm and marketing department.

 

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