Canadian Electrical Wholesaler

June 10, 2020

CEW EFC ETIM 400Electro-Federation Canada (EFC) and ETIM North America (NA) have entered into a strategic alliance to support the digitization, standardization and overall exchange of technical product data for all users within the electrical channel.

EFC, Canada’s national association representing electrical manufacturers, distributors and agents, has joined the ETIM NA product classification initiative as a Supporting Association. Reciprocally, ETIM NA has become an EFC Affiliate member.

Product classifications are essential to digitalize channels and commerce, reducing operating costs and improving service levels. ETIM NA is responsible for maintaining and promoting the adoption of ETIM standards in the U.S., Canada and Mexico. ETIM NA is one of 22 national or regional federations supporting the ETIM classification model and its member communities worldwide.

A dedicated non-profit association, ETIM NA uses a collaborative approach to develop, translate and maintain standards for industry-wide benefit. EFC’s support of ETIM NA will help promote the use of the ETIM classification model and assist manufacturing and distribution companies with the exchange and digitization of product information throughout the Canadian supply chain. This information is equally critical to end users, contractors, engineers and architects, and is utilized everywhere from webstores to building design applications like CAD and BIM.

EFC members will have the opportunity to participate on various ETIM NA committees and share subject-matter expertise to influence standards. This alliance will also ensure the ETIM classification model is relevant to the Canadian market and features French attributes. In reciprocal support, ETIM NA’s Executive Director, Mary Shaw, will participate on EFC’s Supply Chain Network to share her standards expertise and to help strengthen standardized product classification across the nation.

EFC members may also become direct members of ETIM NA, which provides a multitude of other benefits, including the ability to vote on standards adoptions and to access ETIM NA member-only tools. More information, including ETIM NA membership details, can be found at


Digital Twin MarketA recent Markets & Markets report estimates the Digital Twin market will grow from US$3.8 billion in 2019, to US$35.8 billion per year by 2025, at a CAGR of 45.4%. Digital Twin software is already revolutionizing industries such as healthcare, architecture, aerospace, defence, and automotive and transportation.

Furthermore, the global smart infrastructure market, which includes the Digital Twin sector, is expected to thrive at a considerable CAGR between 2020 and 2025 as demand for the smart infrastructure has been a booming year on year, reports Market Research Explore - details. 

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David GordonBy David Gordon

COVID-19 has heightened the benefit of, and interest in, eCommerce for electrical distributors. Our second and third COVID-19 Electrical Market Sentiment Reports have shown that those with an eCommerce offering have seen online sales increases. Further, from conversations with distributors, their site activity increased. The benefit is that these companies had lower sales declines (and some increases), and were able to better serve their customers.

A further benefit is that their remote workforce had access to an online resource, other than manufacturers, for quick, easy, product research.

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Sonepar is excited to introduce Anju Uddin as the new Marketing Manager for their Ontario Region! Anju has more than 15 years of experience as a marketing expert, which includes running an independent agency working with a multitude of businesses in various industries and geographies from around the globe. 

With a passion for reinvention and finding success through a commitment to education and innovation, Anju has utilized her exceptional creativity and business acumen to engineer seamless brand experiences...

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