Canadian Electrical Wholesaler

 SouthwireCulliton, a mechanical, electrical and HVAC contractor in Southern Ontario, has been named Southwire’s “2013 SIMpull Solutions Contractor of the Year” for Ontario and Eastern Canada. 

Based in Stratford, ON, Culliton has an impressive record of completing complex projects in healthcare, education, government, commercial and industrial buildings, as well as condominium high-rises. High profile construction projects include the Grand River Hospital Patient Care Development in Kitchener and the Niagara Outlet Collection in Niagara-on-the-Lake.  

“SIMpull Solutions is all about innovation and efficiency,” said Axel Schlumberger, President of Southwire Canada, in presenting the award to Tim Culliton, President and CEO of Culliton. “We wanted to recognize a contractor that has not only embraced SIMpull Solutions but one that really incorporates innovation in everything they do, and never stops looking to evolve their processes that will make them more successful.”  

Southwire is the maker of SIMpull Solutions, an innovative portfolio of products designed to make wire installations easier, safer and more effective than traditional methods. The wire and cable manufacturer’s Canadian headquarters are located in Mississauga, Ontario.

“Culliton has proven to be a strong partner for us,” said Schlumberger. “They don’t just take the solutions as we present them but they work with us, giving us feedback on new products and sometimes they customize it to make it work for them,” said Schlumberger.  “It’s that constant drive to be better, that willingness to take a risk on something new that sets them apart and makes them such a great successful, Canadian business.” 

“We are always looking for ways to improve,” said Tim Culliton, “We have a culture gripped by pride to deliver quality and value to our customer. 

“By using solutions such as SIMpull, we can control and standardize our work better. It’s given us the confidence to go after large scale, fast paced electrical projects, outside of our local home area,” said Culliton.


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  The Canadian Electrical industry is at the forefront of innovation. Our products help ...


 Young Leaders: Taylor Gerrie

Taylor GerrieOn a regular basis, our publications profile members of our industry through their responses to a Q&A. It’s a way of recognizing industry movers and shakers, and helping our readers get to know them better. 

Recently we launched an initiative with Electro-Federation Canada's Young Professionals Network to include profiles of up-and-coming leaders. We provided the list of questions below to Taylor Gerrie, Automation Account Specialist at Gerrie Electric Wholesale Ltd. in Burlington, Ontario. Here are Taylor’s responses.

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Susan Uthayakumar, President of Schneider Electric Canada: Driving Success

Susan UthayakumarBy Owen Hurst

First and foremost, sitting down with Susan Uthayakumar feels more like sitting down and conversing with a friend than conducting an interview with the Canadian president of one of the world’s largest electrical manufacturers. Of course, she exudes the confidence and knowledge her position demands, but equally identifiable are an open and engaging nature.

In a recent sit-down, we learned a little about Susan’s history and what drives her to succeed.

To begin, Susan was born in Sri Lanka and immigrated to Canada at a young age. She went to high school in Canada and attended the University of Waterloo where she earned undergraduate and graduate degrees.

Upon completing university Susan began her working career with Deloitte, which she describes as a great starting point as she was surrounded by highly driven and intelligent individuals. She welcomed being in a position that was demanding and helped nurture a strong work ethic. Her work with Deloitte also instilled a great interest in acquisitions, which would serve her well as her career unfolded.

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CEW 3 Perspective 400

We often learn how to look forward by first looking back, or at the very least we realize that despite our best efforts we have not truly advanced quite so much as we had thought. Sure, technology is rapidly advancing. That’s beyond question. But what about our approach to selling it? Have we changed that much in the last 20, 40, 60 years? Inevitably there have been advances and changes in marketing, the Internet causing the biggest shift, but many of the concerns and directives that have driven the distribution and marketing of industrial electrical products remain, or at least planted the roots of the concerns of manufacturers and distributors today. 

To gain perspective of the perceptions and directions of electrical product distribution in 1960, we turn to Edwin H. Lewis. In 1960 Lewis published “The Distribution of Industrial Electrical Products” in the Journal of Marketing.

To fully define electrical product distribution in 1960, Lewis broke his study into several categories. We will follow his direction and provide his insights on the industry in each of the categories he identified.

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